MESSAGE TO SHAREHOLDERS
As we approach a new year and a new millennium, I thought it would be
appropriate to touch on some of our key strategic planning activities for
2001 without comprising any confidential information. Despite this year's
technology market dramatic downturn, which has seriously impacted
shareholder value, I am as confident as ever that AlphaTrade will achieve
ongoing success.
As some of you may know, I joined AlphaTrade from IBM Corporation (NYSE:
IBM) on October 1st, 2000 as Chief Operating Officer after serving 30 years
with IBM. During my IBM tenure, I held a number of management, sales, and
technical positions at IBM's world headquarters in New York, Mexico City and
Canada for the last 16 years. My decision to join AlphaTrade was predicated
on the fact that the company has developed and deployed an Internet-based,
streaming, real-time financial information system technologically superior
to any product currently available.
I am extremely confident that AlphaTrade will solidify its presence in the
financial marketplace during 2001. As part of our strategic plan, we are
continually enhancing and expanding our services that we offer under the
E-Gate brand name. I believe the cornerstone of our success is to stay
focused on the different market segments we have identified and to devote
our entire marketing efforts to those areas.
We are a subscription based revenue model and anyone who invests in the
stock market is a potential client. Currently, we have a base market to draw
from in excess of 40,000,000 in North America alone. Nothing could be easier
and more cost effective than our E-Gate product line. All of our financial
applications are available via the Internet for a low monthly subscription
price. They are designed specifically to offer users secure choices at
anytime, in pre-selected languages, from anywhere in the world either
through a telephone dial-up, a dedicated connection or via wireless
networks. There is no competing product that offers these combined services
on the market today.
Now we are strongly positioned: our technological infrastructure and our
talented team enable us to support hundreds of thousands of customers. So in
the year 2001, our focus is to significantly expand our sales and marketing
efforts to reach different market segments in North America and make
aggressive inroads into key geographic regions like Latin America and
Europe. These are geographical and political areas I am extremely familiar
with thanks to IBM.
Plans are already underway to implement and deploy our aggressive marketing
plan. We intend to continue building strong affiliations with all sorts of
financial companies, websites and any company that attracts large groups of
investors. My belief is that there will be a tremendous surge in revenues
once our strategy begins to take hold. With strategic sales, marketing
roadmap, and a unique and versatile technology attacking a market that has
been grossly underserved, will enable us to take market share quickly
Our goal in the short term is increasing shareholder value. Our goal for the
longer term is to increase AlphaTrade's market share and become the
preferred choice for real-time data streaming. Let me thank you for your
past support and we hope you will continue to support us by not only using
our product but by becoming a partner. Remember, you can recommend the
E-Gate product to others.
At AlphaTrade we are ready to put the year 2000 behind us and focus on the
strong potential of 2001. Remember markets go down and markets go up but
people still want to know at what price IBM is trading.
Sincerely,
Victor Cardenas, Chief Operating Officer. |
