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Politics : Politics for Pros- moderated

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From: LindyBill8/17/2006 11:15:57 AM
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CBS Evening News To Be Shown Live on Internet
by P.J. Bednarski -- Broadcasting & Cable, 8/17/2006 9:56:00 AM

The new CBS Evening News With Katie Couric will be simulcast live on the Internet every evening, starting with its premiere Sept. 5. The move, announced this morning, makes CBS News the first of the network newscasts to use the Internet for simultaneous transmission of the news.

CBS, with the oldest viewership of all the networks, and with the lowest rated evening news, hopes Couric will help lower the demographic; moving the news to the Internet would likely help overall. CBS News President Sean McManus, in a statement, called it "a groundbreaking development in making the program available to the largest possible audience."

In addition to the live simulcast, Evening News will be able to to be be viewed as an on-demand program any time after the live simulcast. CBS News has for years allowed Web visitors to pick and chooses stories from the newscast, and that will continue.

Web visitors will have to register to watch the newscast live. Also the live and on-demand versions will run without advertising support.

broadcastingcable.com
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