Yahoo! and Amazon.com
from WSJ.com
Rob Solomon, vice president and general manager of Yahoo shopping, said the company met its expectations for the holidays, which ranged from 1 1/2 times to twice the levels of last year. New interactive tools such as the gift recommender, which lets users insert the recipient's age and interests and receive merchandise recommendations, attracted consumers to Yahoo, Mr. Solomon said.
"We were incredibly happy" with brand-name retailers on the Yahoo shopping sites, Mr. Solomon said. U.S. brand-name retailers that have physical stores saw their Web volume nearly triple, the company said. Mr. Solomon attributed that trend to consumers who tend to gravitate and shop at retailers that they are familiar with already in the offline world.
Popular items purchased on Yahoo's shopping sites included Sony Corp.'s PlayStation products, digital videodisk players, digital cameras, scooters and electronic handheld organizers.
Shares of the Santa Clara, Calif., company rose $1.63 to $31.19 in Nasdaq Stock Market 4 p.m. trading Tuesday. Internet retailer Amazon.com Inc.'s shares climbed $1.38, or 8.9%, to $16.94, also on Nasdaq. |
