E-retail enthusiasts rejoice; Bombay is on board.
Our bacon is saved, our chestnuts are out of the fire, & etc.
Dave
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SOURCE: Bombay Company, Inc.
New Technology Fuels Bombay's E-Commerce Site
FORT WORTH, Texas, March 10 /PRNewswire/ -- The Bombay Company, Inc., (NYSE: BBA - news) announced today the update of its e-commerce site, bombayco.com. Since the soft launch in the 4th quarter, the new site has substantially increased traffic and sales due to the user-friendly interface, more appealing appearance and the use of advanced technology.
The new site has seen promising results, especially in the areas of furniture and wall decor. Bob Jackson, CEO of Bombay says that all furniture SKUs will be added to the site over the next six months. ''We want to make as much product as possible available to the consumer, since many customers may find it more convenient to
shop on the Internet.''
In the fourth quarter, both user sessions and sales per transaction increased significantly. The initial results from the site show a higher-than-average ticket. ''We are pleased at the size of the average transaction on our site. We have sold entire rooms of furniture, which is encouraging for future furniture sales on the web,'' says Jackson. He says that Bombay has very aggressive intentions for the new website. ''We are committed to make it a multi-million dollar venture in the near future,'' he says.
To develop and market this site, Bombay has partnered with NixHilton & Associates of Fort Worth, which has used Live Picture Zoom(TM) Technology. With these technologies, Bombay shoppers can visit a virtual store in which they can, with the click of a mouse, walk around the store 360 degrees and zoom in on product which interests them. According to Carmie Mehrlander, President of Bombay, ''We want to make our website enticing, friendly and easy to use, so that our
customers feel as comfortable on our website as they do in our stores. In order to keep consumers returning to the site, we will be offering seasonal accessories and a frequently-changing store front, just as you would experience in the mall.''
Bombay has entered several partnerships intended to build traffic, increase market awareness and give the site a competitive edge. NixHilton & Associates will also be providing its OnTarget and TrafficBuilder campaigns which will work with search engines to make it easier for consumers who are looking for a specific product.
Bombay has joined with Inktomi to integrate Bombay's product line into the Inktomi Shopping Engine, a private-label shopping platform available through multiple portals. Additionally, Bombay is working with Shabang!, a personal shopping community which is intended to increase e-commerce sales. All ventures are intended to reach high volumes of targeted consumers interested in shopping.
The Bombay Company, Inc. is a specialty retailer marketing classic and traditional furniture, prints and accessories through a network of 412 Bombay stores and its mail order operations in the United States and Canada as well as over the Internet at www.bombayco.com.
Any statements in this press release that may be considered forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially. Actual results may differ from forward-looking statements due to the risk factors discussed in the periodic reports filed by the Company with the
Securities and Exchange Commission which the company urges investors to consider.
SOURCE: Bombay Company, Inc.
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