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Technology Stocks : Apple Inc.
AAPL 260.36-0.7%Jan 7 3:59 PM EST

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From: Moonray5/18/2016 8:16:08 AM
   of 213181
 
Apple analyst commentary at Bernstein

Apple can reach $1T market cap with subscription strategy, says Bernstein.

Bernstein believes that Apple's market cap can reach $1T if it implements a subscription strategy
i.e. charges households about $150 per month for all of its products.

The firm thinks that implementing this strategy will make the company less dependent on replacement
cycles and less vulnerable to price declines, thereby causing its multiple to increase.

Bernstein keeps a $135 price target and Outperform rating on Apple.

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