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Technology Stocks : AUTOHOME, Inc
ATHM 22.83+2.7%1:54 PM EST

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To: Richard who wrote (19046)1/20/2000 12:04:00 AM
From: E. Davies   of 29970
 
I can't believe there will ever be enough money available to invest in "proprietary" content that can compete with what is available on the net at large.

Just to keep the discussion framed it is not about that. It is about having enough proprietary content that one might choose you as an ISP instead of someone else.

To be even more accurate I should note that AOL is the *only* one who intends to have propritary content of any significant size. Excite Broadband will be available to anyone on the net.

So its not "Is AOL better than the web?". It's "Is AOL content worth the extra $2/month they charge?" (and having to put up with all those ads). It will be as long as they can keep ICQ proprietary. AOL's best "content" is simply the size of it's subscriber base.

What happens when exclusivity ends and @home is 8 million users strong? Critical mass- nobody will have any reason to pick anyone else (except AOL of course). I find a decent analogy the deregulation of the long distance business. Most people stuck with AT&T simply because it was too much work to change. If the difference between AT&T and Sprint were only $2/month most people would never even bother.

@home will keep whatever customers it has unless it throws them away. Why would anybody switch?

Eric
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