Broadway Beginner ships.........................
BW1028 JUL 28,1997 4:28 PACIFIC 07:28 EASTERN
( BW)(DATA-TRANSLATION)(DATX) Data Translation Ships Broadway
Beginner for Easy and Affordable Video Creation in PC Applications
Business/Technology Editors
MARLBORO, Mass.--(BUSINESS WIRE)--July 28, 1997--
Leader In Application Video Market Delivers Breakthrough, Affordable
PC Video Product At An Unprecedented Price Under $500
Data Translation, Inc. (NASDAQ:DATX) today announced shipping of
the new Broadway Beginner PC video product, bringing digital video to
home and office for an unprecedented price under $500. Broadway
Beginner makes digital video creation and editing on a PC as simple
as adding a graphic or cutting and pasting text in a word processor.
The first shipments of Broadway Beginner reinforce Data Translation's
leadership position in the rapidly expanding computer, video and
television convergence market.
Broadway Beginner helps novice video and PC users capture analog
video from tapes into their computers, then edit it digitally and
save clips in a digital format or on videotape for later viewing on
computers, the World Wide Web or on a television. Broadway Beginner
is targeted to those users who want to edit video clips then insert
them into everyday desktop PC applications or Web pages with
unparalleled ease and at an affordable price.
Broadway Beginner is also aimed at families who want to create
video scrapbooks or send video postcards to friends or family via
floppy, e-mail, CD or videotape. It also makes simple work for
business users who want to enliven presentations and corporate Web
sites or edit and use existing VHS or other taped material.
"Broadway Beginner is a huge improvement for individuals afraid
of the cost and complexity of using video beyond a camcorder," said
Fred Molinari, president of Data Translation. "Video is a valuable
tool. Now, with the simplicity and affordability of Broadway
Beginner, the average PC user has no reason to fear using a quality
video system to enhance their learning, their work or their leisure
time play." AVAILABILITY AND PRICING
Broadway Beginner began shipping as of July 28, 1997. Contact
Broadway at 508-481-3700 for reseller locations and pricing.
DATA TRANSLATION BACKGROUND
Data Translation, Inc. (NASDAQ:DATX) is a world leader in the
design, manufacture, and marketing of high performance Application
Video, multimedia, digital signal processing, and data acquisition
hardware, software, and systems. Founded in 1973 and headquartered
in Marlboro, Mass., the ISO 9001-certified company is at the
forefront in the development of standards-based digital video editing
and playback systems that offer significant price, performance and
ease-of-use advantages over competing products.
Broadway Beginner and Broadway are trademarks and Data
Translation is registered trademark of Data Translation, Inc. All
other products mentioned are trademarks or registered trademarks of
their respective holders. --30--mb/bos* cl/bos
CONTACT: Data Translation, Inc. LNS Communications
Rich Teplitsky Leigh Dally
508-303-1295 617-577-9777
rteplitsky@datx.com ldally@lnscom.com
b-way.com KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS INTERACTIVE/MULTIMEDIA/INTERNET |
