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Well, you raise some vaild questions.  I would first suggest that if they were all answered, we would not be talking about a micro-cap company.  The roofing industry alone is a $20 Billion/year industry, and that's not even getting into asphalt sealing, concrete reinforcement, steel sealant, etc. With that kind of potential market, if all the ducks were lined up, this company would be worth a market cap many times its current value.  We are talking about ground floor here, not some mature company with a mature product.  Again, risk/reward.
My second point is that a typical pump and dump has various brokers/traders doing the pumping.  Here, its the president of the company himself that is making the claims.  Listen what he feels about the product:
<<There is quite a bit of excitement at our facilities.ÿI can1t say I blame people, as I have stated to you before, I believe we have something special here and we believe it will be embraced worldwide>>
This isn't some alias talking on a chat board trying to make a quick buck, its the president of the company.  If its a scam, it is one of major proportions.
I agree that the independent tests have been limited to one company in Florida, but again those results confirmed the compelling nature of this product (see urecoats.com.  No word on as of yet re UL listing.  Of course, if and when this comes, its going to be a major milestone, and one that will no doubt be reflected in the stock price very quickly (perhaps it is already, have seen quite a bit of accumulation going on the past couple of months).
The other thing I like, as reflected in the financials, is that the Chairman of the Board has pumped some $2 Million of his own money into the company.  He must have some faith, and of course knows more about the company and its product than you or I ever will.
Steve
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