Business Wire SWITCHBOARD AND ECAL TEAM TO CONNECT CONSUMERS WITH LOCAL MERCHANTS BUSINESS EDITORS/HI-TECH WRITERS PHILADELPHIA & WESTBORO, MASS.--(BUSINESS WIRE)--MARCH 14, 2000-- ECAL CORP. (WWW.ECAL.COM), A
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PHILADELPHIA & WESTBORO, Mass.--(BUSINESS WIRE)--March 14, 2000--
eCal Corp. (www.ecal.com), a pioneer of Internet calendar
communications, and Switchboard Incorporated, the popular Internet
directory and local merchant network (NASDAQ: SWBD.O) announced today
that eCal's patented Internet Calendar Engine(SM) has been selected
for use on CBS Switchboard.com (www.switchboard.com).
The new calendar is one of several free services offered on the
award winning Web site which also provides local listings of
businesses and people, maps and driving directions, e-mail, homepages,
and Web searching.
"eCal's features and functions are a great match for Switchboard's
suite of services," said Rick Rasansky, CEO of eCal. "Together we
deliver powerful functionality that enhances communications for
business and personal use. The eCal network offers significant
opportunities for targeted user-driven marketing, and this is what
online advertising is all about."
eCal's engine powers a highly versatile and comprehensive
Web-based calendar. Along with providing personal information
management functionality, the calendar permits real-time scheduling
linked to e-mail, which allows users to set, confirm and edit meetings
and appointments on a group basis.
eCal also maintains a vast event directory aggregating information
for a wide range of interests, including sports, arts, concerts,
movies, horoscopes, financial news and weather - all of which are
easily added to a user's calendar.
"eCal's calendar complements the growing base of free consumer
features being offered on CBS Switchboard.com, and will add to our
merchant offerings as well," said Dean Polnerow, President of
Switchboard Incorporated. "By leveraging the eCal event directory we
will now be able to display local merchant events to users who also
take advantage of the eCal service."
Consumer services offered on CBS Switchboard.com include localized
yellow pages and white pages, which allow consumers quick access to
names, phone numbers or street addresses of businesses and individuals
located throughout the United States.
Switchboard's consumer focus is to provide users with the most
comprehensive local merchant information available when searching for
the products and services they need either in their local area or when
traveling. |
