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Technology Stocks : WDC/Sandisk Corporation
WDC 187.70+9.0%Jan 2 9:30 AM EST

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To: Art Bechhoefer who wrote (20242)5/3/2001 10:43:59 PM
From: Ausdauer   of 60323
 
"Next Generation Digital Film"

"The superior high-resolution image quality delivered by Olympus digital cameras demands a digital film capable of writing data as fast as possible," said Yusuke Kojima, General Manager of Olympus Optical Co., Ltd. "Olympus is pleased to integrate Lexar Media's superior technology into our digital film products. Today's digital cameras demand a lot from digital film. Lexar Media's technology is critical for optimizing digital camera performance." Olympus becomes the fourth licensee of Lexar Media's patents. Sony was the first licensee of Lexar Media's technology for adaptation in Sony's Memory Stick format. SanDisk was the second licensee of Lexar Media's patented technology for the production of SmartMedia(TM) products. The third license is with Samsung Electronics and covers SmartMedia as well as other flash products. Financial details of the agreement are confidential.

I wonder if Olympus and Lexar are developing a new SmartMedia controller
to be incorporated in some higher end digital cameras. Olympus already
announced they are de-emphasizing their presence in the lower-end market.

I can't see how there is room for another digital film standard at this
point, so the next generation digital film media must be a SmartMedia
upgrade. Recall that Toshiba is the originator of SmartMedia and
there is no on-board controller. If makes me wonder if Olympus
giving up on the idea of an integrated SRAM buffer in favor of a
new flash controller to boost camera performance?

Aus
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