Latest NR From FRL. These are the behind the scenes moves that the Company is making to assure a world wide distribution for all the products they expect to control.Building the network so that a smooth roll out occurs is vital. And they are doing it out of revenue produced rather than by diluting the stock
"Firelight Corporation announces new distribution deals
August 13, 2001— Firelight Corporation (FRL.V) is pleased to announce it has reached an agreement with Quadrant Video, who will now assume the role of UK distributors for Firelight’s recently completed “Butch Harmon’s Ultimate Golf” instructional videos/DVD’s. Quadrant Video, established in 1977 and now part of the Johnnic Entertainment Group in South Africa is the UK’s leading distributor and wholesaler of sports videos. Quadrant’s primary market is that of golf with a portfolio of nearly 100 golf titles exclusive to Quadrant in the UK. Amongst the producers and organizations represented is TWI – the Mark McCormick Group, Augusta National, The Golf Channel and PGA Tour Productions as well as several independent producers.
Firelight further wishes to announce the company has completed negotiations and are finalizing arrangements with Amazon.com to begin marketing Butch Harmon’s “Ultimate Golf”. Amazon is the world’s largest on-line retailer of books and videos and will offer the company’s instructional golf videos/DVD’s via their interactive on-line shopping service upon completion of this agreement. Amazon boasts approximately 29 million customers and operates in approximately 160 different countries. Firelight anticipates having their “Ultimate Golf” videos/DVD’s available through Amazon within 2 weeks.
Firelight is also pleased to announce that following the success of its initial television campaign steps are in hand to arrange a significant extension of the campaign throughout the U.S.A. in the very near future. As part of this initiative advertisements will be targeted into those parts of North America that have achieved the best results to date. A multi network package is projected and will be used to retail not only the existing Butch Harmon “Ultimate Golf” series but also the soon to be released Butch Harmon’s “Putting Insight”.
The goal of Firelight Corporation and Butch Harmon is to create a broadly based golf media company providing not only the highest quality videos and training aids but to simultaneously develop an involvement in all aspects and routes of promoting the game on a global basis. The company’s mission is to provide unparalleled quality and service to the golf playing community, while constantly striving to increase, and maintain, exceptional shareholder value via strong revenue and asset growth. Shareholders, or other interest parties with questions regarding this news release, or other matters are urged to contact the company, toll free at 888-465-3995 or Investor Relations at 604-467-4822 or toll free at 888-945-4770.
The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release." |
