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Non-Tech : J.B. Oxford

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To: Matt Nickels who wrote ()	3/7/2000 4:02:00 PM
From: PaperProphet	Read Replies (3) of 2220

Disappointing growth rate. I can see why that 9.2 million was wasted. I cringed every time I saw that guy dressed up as a dollar bill clumsily playing with a slinky. Certainly didn't make me want to go out and open an account. The current one looks like they stole idea from DLJ. It's alright except that there aren't any spoken words. Watching the ticker at the bottom of CNBC effectively makes the ad disappear. The ad was on for about a week before I even realized it was JBOH's. I can see why NDB has done so well. They have really been pushing that duck. Their ads come across well and their ads announce the reviews the web site has gotten. On a brighter note, the current quarter has even more trades than last and the next earnings report (in about two months) shouldn't have that 2.3 million fine or 9.2 million in crappy advertising charges. My guess is that earnings will be around $0.55 for the current quarter.

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