MORRISVILLE, N.C., Sept. 2 /PRNewswire/ -- C3, Inc. (NASDAQ:CTHR), the exclusive worldwide manufacturer and marketer of moissanite gemstones -- a proprietary, colorless, lab-created gemstone -- received the initial shipment of moissanite crystals from the three-inch diameter crystal growers (as announced May 11, 1999) from Cree Research, Inc. (NASDAQ:CREE). Due to the early stages of development for the three-inch diameter crystal manufacturing process, C3's management team did not expect to receive any useable material from these crystals. However, early testing suggests that a significant portion of the crystals can be utilized to make gemstones. The final yield from these particular crystals will be determined after the crystals are cut into gemstones and inspected by C3's grading experts. With half of the three-inch diameter crystal growers on-line, C3's research and development commitment to Cree dropped from $240,000 to $120,000 per month effective September 1, 1999 in accordance with the agreement between the two companies. The remainder of the three-inch growers is expected to be on-line by the end of the year. In other corporate news, as C3 continues to expand its distribution channels, the company is developing a deeper understanding of the impact of seasonality on gemstone shipments. The summer months, both domestically and abroad, are traditionally the slowest time of the year for jewelry retailers and have resulted in a slower pace of sales than that of the second quarter for C3. However, based upon feedback from domestic retailers and international distributors, the company is confident it will meet its sales goals for the second half of 1999. Jeff N. Hunter, chairman and chief executive officer of C3, said, "We are gaining further confidence in our supply of moissanite gemstones and will soon launch a national advertising campaign designed to build powerful brand identity and support our sales for this holiday season and into 2000." |