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Biotech / Medical : BEAM, BOL, KERA, LASE, LCAV, LVCI, LZRC, VISX, SNRS, STAA
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To: HerbVic who wrote ()2/22/2000 7:08:00 PM
From: HerbVic  Read Replies (1) of 253
 
VISX is getting slammed in after hours trading. In what may prove to be either the greatest BONEHEAD move of the new millennium, or just a desperate attempt to preemptively microsoftize the LVC sector ahead of the deployment of wave front technology (VISX is behind here), the company announced they were reducing their per procedure fee from $250 to $100.

BEAM, which often moves in sympathy with VISX, was down slightly.

A Canadian firm was advertising VISX based LCV at $999 FOR BOTH EYES in todays Detroit paper.

Short sightedly, the move appears to make it more difficult for market penetration of higher priced, yet more precise, LADARVision(TM) and Custom Cornea(TM) procedures. The dramatic price shift cuts VISX's revenue by 60% however, and underscores the "retro-" nature of VISX's laser technology. The only benefit that could possibly be realized by such a move is for VISX to hold onto practitioners wanting to jump ship in favor of any more advanced procedure that gets the public excited over the possibility of "greater than 20/20 vision."

What remains to be seen is Summit's official reaction to the price cut. These companies must both court the practitioner. A $150 per procedure price advantage can add up in offices with high traffic volumes. Summit does have the sexier product though, and J.Q. Public, just waking up to the promise of permanently corrected vision, may elect to hold out for "greater than 20/20 vision."

HerbVic
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