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Biotech / Medical : GUMM - Eliminate the Common Cold
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To: Hank who wrote (2289)2/23/2000 8:53:00 AM
From: DanZ   of 5582
 
Kovel/Fuller's advertising is targeted primarily at women with children. This is why the bulk of the advertisements are aired during the day and why many advertisements appear in "Women's" magazines. This advertising strategy isn't unique to Gum Tech. Most cold remedies are advertised during the day and are targeted to women. I have a great deal of confidence in Kovel/Fuller, as they have proven themselves to be an effective advertising firm for many products.
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