Those fancy-dancy new technology doo-dads have their strengths, and they have their weaknesses.
A User Interface should be designed to optimize the user experience, which means maximizing the strengths and minimizing the weaknesses of each of those doo-dads.
For that reason, trying to use the same User Interface on varying devices is a pipe dream.
Spending limited development dollars on features that make the product look "nicer" is NOT the correct way to captain a ship.
What ever happened to the "good old days" when features were added to a product based on competitive market factors?
I seriously doubt there will be any users of those "other" investment forums who will drop everything they're doing so they can hurry on over to SI and use those brand spanking new dropdown menus.
New features should be focused on empowering the user to do more of what they want to do in a shorter period of time. What a concept !!
Let's automate the tasks users currently do AFTER they find what they want to find at SI. That would, by necessity, require some outside-the-box thinking. And, it would require some pretty big investments of the developers' time. But, features like that would attract users of those "other" investment forums to SI so they can use the new features and be more productive. More users means more click-through revenue.
How do we pull this minor miracle off? Well, all we need is some high quality, heavily experienced, and innovative developers. Piece o' cake. Where might we find some of those? I hear they're quite rare nowadays.
Personally, I would choose function over form every day of the week. Weekends, too ... except during football season, then no matter what they do won't matter to me. NFL RedZone, baby !!!
Sure is a pretty day.
TED |
