IBEM news with DCLK:
iBEAM And DoubleClick Team to Deliver Streaming Advertising Solutions for Broadband Content Providers Industry Leaders To Jointly Deliver Streaming Advertising Services
SUNNYVALE, Calif., May 21, 2001 (BUSINESS WIRE) -- iBEAM Broadcasting(R) Corp. (Nasdaq: IBEM chart, msgs), the leading provider of streaming communications solutions, and DoubleClick Inc. (Nasdaq: DCLK chart, msgs), the leading digital marketing solutions company, today announced a partnership to deliver targeted streaming advertising solutions that will enable content providers such as music sites, online radio stations and news services to dynamically serve advertisements into streaming content. As part of the agreement, iBEAM has integrated DoubleClick's ad management platform, DART, into its Advertising Agent(TM) intelligent advertising insertion solution. This solution will enable entertainment and media companies streaming on iBEAM's Intelligent Distribution Network to realize the full benefits of streaming advertising using DoubleClick's industry-leading DART platform.
iBEAM's Intelligent Streaming Media Network has distributed over 1 billion streams for the world's leading media companies. iBEAM's terrestrial and satellite based infrastructure is highly distributed with installations in over 210 networks around the world. The network is optimized to deliver viewing and listening quality that approaches television and radio to large audiences.
"iBEAM leads the industry in distributing streaming media content", said Drew Henry, senior vice president of Marketing for iBEAM Broadcasting. "Integrating DoubleClick's DART platform with our Intelligent Content Distribution Network allows our customers to deliver video and audio advertisements using a world class advertising solution they already know and trust. iBEAM is very pleased to be able to offer such a powerful solution to our media and entertainment customers."
DART's streaming media capability offers customers a comprehensive, easy to implement solution that not only manages, targets and analyzes ad inventory, but effectively supports streaming media advertising that best complements their multimedia formats. DART also gives customers the ability to target by geography, demographics, streaming-content type and media player. Along with a high level of targeting, DART offers sites and advertisers sophisticated reports that track information including impressions and click-throughs.
"Bringing our online targeting and reporting expertise to streaming media, allows streaming content providers to instantly monetize their existing programming," said Ebrahim Keshavarz, vice president of Product Development, DoubleClick TechSolutions. "Together with iBEAM we are offering media and entertainment customers the most powerful and sophisticated streaming advertising solution available today."
According to Jupiter Media Metrix, streaming media is one of the fastest growing areas in the online marketplace today. The global market for streaming media content delivery will grow from $78 million in 2000 to $2.5 billion by 2004. In a little less than 500 days of operations, iBEAM has established itself as a leading provider of streaming communication services for entertainment and media customers. To date the company has served over one billion streams and currently delivers over 100 million audio and video streams per month, worldwide.
About iBEAM Broadcasting(R) Corp.
iBEAM Broadcasting(R) Corp. (Nasdaq: IBEM chart, msgs), founded in 1998, is the leading provider of streaming communications solutions. The iBEAM end-to-end solutions for enterprise and media customers include interactive webcasting, streaming advertising insertion, syndication and pay-per-view management, and secure, licensed download and geographical identification applications. iBEAM currently delivers more than 100 million audio and video streams per month across its intelligent distribution network of satellite connected, high-performance servers located in more than 210 networks around the world. More than 460 innovative companies use iBEAM's global services including media leaders, CNBC, MTVi, and LAUNCH.com, and enterprise customers, IBM/Lotus, Bristol-Myers Squibb, and Merrill Lynch. iBEAM is headquartered in Sunnyvale, Calif. Telephone 408/523-1600. For more information visit www.ibeam.com.
About DoubleClick Inc.
DoubleClick is building the infrastructure that makes marketing work in the digital world. Combining media, data, research and technological expertise, DoubleClick allows marketers to deliver the right message, to the right person, at the right time, while helping Web publishers maximize their revenue and build their business online. DoubleClick Inc. has its global headquarters in New York City and maintains 37 offices around the world.
iBEAM's Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995
The statements contained in this release relating to Advertising Agent, iBEAM's relationship with DoubleClick, iBEAM's relationship with RollingStone.com, and the effectiveness of iBEAM's services, including without limitation, Advertising Agent, and oral statements of iBEAM management about such matters, are forward-looking statements. Actual results may differ materially from those anticipated in any forward-looking statement as a result of certain risks and uncertainties, including, without limitation, the early stage of iBEAM's operating history and the industry for Internet broadcast services, iBEAM's ability to build its network to the edge of the Internet, iBEAM's ability to manage its expansion and raise additional capital and the complexity of iBEAM's broadcast network, and the desirability of iBEAM's new and existing products and services in the market. For other risks and uncertainties applicable to iBEAM's business, investors are encouraged to refer to iBEAM's most recent Form 10-Q or 10-K filed with the Securities and Exchange Commission.
Contact:
iBEAM Broadcasting
Anna Caldwell, 408/523-1634
acaldwell@ibeam.com
or
DoubleClick, Inc.
Giada Bresaola, 212/381-5319
gbreasoula@doubleclick.net |
