C-Cube Message Board - Msg: 2541954

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Technology Stocks : C-Cube

CUBE 35.52

+0.4%

Jan 5 3:59 PM EST

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To: Stoctrash who wrote (24348)	10/24/1997 3:15:00 PM
From: John	of 50808

IMO, Branding can work for only a select few that have demonstrated a superior product history, coupled with high consumer recognition. Unfortuantely, DVD is so new the consumer doesn't have anything to base their decision on yet. Plus, branding is very expensive and really only works once you have already established yourself in the consumers mind. I forgot what percentage of the advertising is paid for by Intel for all those great "Intel Inside" logos, but it isn't cheap. Cube already has a great postion with the "wins" announced. Now, it is in the hands of the advertising and marketing people to move the products off the shelfs. IMO, they need to bundle software/movies with all DVD PC and settop box sales. Slick TV commercials are badly needed. What I've seen to date is boring. The one thing that comes to mind is "Apple's" famous commercial shown only once during (superbowl?)when they debuted their new computers. That created a lot of attention and awareness to the "New Reveloution" in technology. Also, the whole DVD industry should be buring up the PR angle so that the consumer is more aware of the reveloution about to come. Back at ya....John

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