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Technology Stocks : C-Cube
CUBE 35.52+0.4%Jan 5 3:59 PM EST

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To: BillyG who wrote (24690)10/31/1997 7:09:00 PM
From: John Rieman   of 50808
 
This is a follow-up to your LG post............................

(97/10/27) ÿ ÿ ** LG Becomes 1st Commercializer of IC Chip Sets for Digital
------------------------------------------------------------------------

LG Electronics unveiled what the company calls is the world's first
commercial prototype of a integrated circuit (IC) chip set for digital
televisions.

The digital TV chip set is comprised of two different chips for
receiving digital TV broadcast signal, and three different chips for
converting the broadcast signal into TV images.

The company said that the IC set is not only in full compliance with
the standard for the digital televisions set by the Advanced
Television Systems Committee (ATSC), but is applicable to
high-definition (HD) televisions.

The digital TV chip set, which has cost 100 billion won ($100.8
million) over the past seven years, will give LG Electronics a
critical edge in its race with other competitors from all around the
world for the emerging digital TV market as the development is
expected to contribute greatly to the reduction in both size and cost,
Seo Pyong-won, vice president of LG Electronics said.

Millions of micro chips which would be necessary to build a digital TV
with the view of current technological level will be replaced by the
five-chip set, Seo said.

Seo said that LG Electronics is already receiving a flood of orders
for the IC set from the world's leading TV companies, including Sharp
Philips, Sony and Thompson with the company adhering to the policy to
supply the micro chips on a selective basis.


The big names in the world TV industry such as Mitsubishi, Thompson
and RCA are trying to conquer the technology for digital TV chips, but
none of them have reached the commercialization of the technology,
according to Seo.

An official at LG Electronics said that the company will be able to
ship digital TVs which contain the chip sets starting in August next
year.

( The Korea Economic Weekly 1997/10/27 )
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