Friday May 14, 9:00 am Eastern Time
Company Press Release
Vitafort's Media Momentum Continues as 'PEANUT
SQUEEZE' is Viewed by More Than 6 Million
Viewers in 48 Hours
LOS ANGELES--(BUSINESS WIRE)--May 14, 1999--Vitafort International Corp. (OTC BB:VRFT) announced that its
Visionary Brands' PEANUT SQUEEZE(tm), the innovative new squeezable peanutty snack, has been seen by more than 6
million viewers in a 48-hour span after the product was introduced at the Food Marketing Institute Convention in Chicago.
The exposure to millions of TV viewers during this 48-hour span was generated by the excitement created by the food industry
executives and media members who tasted and evaluated the product. Film crews from both CBS and ABC Chicago affiliates
interviewed Vitafort's management in the company's booth at the show. These interviews, along with product shots, were made
available to their affiliates across the country and their national network news.
The initial media coverage by numerous ABC and CBS affiliates and the ABC ''World News This Morning'' created significant
exposure for PEANUT SQUEEZE on May 4 and 5. The momentum continued on May 6 as ''World News This Morning''
replayed the spot on PEANUT SQUEEZE and ABC affiliates in Rochester and Denver also picked up the story. In addition,
the product was mentioned on the CBS network show ''The Late Late Show With Craig Kilborn,'' which has a viewership of
more than 1.3 million.
Mark Beychok, president and chief executive officer of Vitafort, commented: ''With an audience in excess of 6 million viewers,
PEANUT SQUEEZE is gaining consumer awareness throughout the country. We anticipate this momentum will help in our
rollout of the product with retailers.''
John Coppolino, executive vice president of Vitafort, stated: ''PEANUT SQUEEZE has obviously been well received by the
media, trade and consumers at the FMI show in Chicago; however, we now need to communicate that excitement to our
current shareholders and Wall Street analysts.''
Coppolino will be interviewed by financial analyst Kenneth Coleman on ''Talk Stock With Me'' (see Vitafort news release
dated April 28, 1999). This interview can be accessed through www.talk-stock.com on Friday, May 14 at 9 p.m. (EDT) and
6 p.m. (PDT).
Talk-stock.com is an international interactive forum that facilitates the exchange of information between investors and publicly
traded companies. The interview is translated into Spanish, German and Chinese to reach a global market.
Vitafort International develops and markets products in the healthy snack category under the Visionary Brands umbrella
including its Toast 'N Jammers low-fat toaster pastries and Juliette's Private Collection of super-premium cookies. The
Hollywood Partners division markets products under its ''Avenue of the Stars'' brand and co-brands as a licensee with Warner
Bros. on ''The Wizard of Oz'' marshmallows, gummy candies and lollipops. The company's products are sold in major retailing
organizations nationwide.
========
TALK-STOCK WITH ME, INC., DISCLAIMER
This is a venue of TALK-STOCK WITH ME, Inc., a public relations, financial communications, and investor relations company.
TALK-STOCK WITH ME, Inc. serves as special advisor to TALK-STOCK's participating contracted companies and has received fees
for services, including a monthly base fee and expenses for preparation and distribution of materials and all other venues entered
into. Fees in the amount of $7,500 per month fee for duration of contract (6 months or 12 months) plus $50,000 (for 6 month
contract) or $100,000 (for 12 month contract) in cash and/or a combination of stock and cash and/or free trading common stock, is
paid to TALK-STOCK WITH ME, Inc. by each participating client. Depending on the maturity of the company, some clients may
have been charged as much as $50,000 free trading shares of stock. TALK-STOCK may but is under no obligation to provide limited
follow up information concerning the companies profiled and may discontinue providing further information without notice.
TALK-STOCK is not a registered advisor or registered dealer of securities and is not authorized to sell or solicit offers to purchase or
trade in securities in any jurisdiction where the securities of the company profiled are permitted to trade. This, or any other venue, is
not an offer to buy or sell securities. Information or opinions are presented solely for informative purposes, and are not intended nor
should they be construed as investment advice. Companies mentioned may carry a high investment risk; readers, listeners, and/or
viewers should carefully review the companies thoroughly with their registered investment advisors. The information provided to be
read, listened to, or viewed, does not purport to be a complete study of TALK-STOCK's contracted companies or other companies
mentioned. Information used and statements of fact have been obtained from the contracted companies and other sources, but not
verified nor guaranteed by TALK-STOCK WITH ME, Inc. as to completeness or accuracy. Such information is subject to change
without notice. You should assume that officers, directors, and employees of TALK-STOCK WITH ME, Inc. and members of their
families, may hold a position and may from time to time trade in these securities for their own accounts. TALK-STOCK WITH ME,
Inc. 3250 Wilshire Blvd. Ste. 2008, Los Angeles, CA 90010 Phone: (310) 785-0078 |
