Shanda and China Hewlett Packard Forge Strategic Partnership
biz.yahoo.com
Tuesday April 18, 8:30 am ET
Agreement Will Bundle HP's Digital Home Products With Shanda EZ Pods
SHANGHAI, China, April 18 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), one of the leading interactive entertainment media companies in China, today announced a strategic partnership with China Hewlett-Packard, or China HP, a subsidiary of Hewlett-Packard Company, or HP, one of the world's leading information technology companies.
Pursuant to a memorandum of understanding, the two companies will work closely together, leveraging their resources in the respective fields to take advantage of rich interactive entertainment content offerings on Shanda's EZ platform and HP's expertise in information technology infrastructure solutions tailored for home entertainment. As an important part of this strategic partnership, China HP will bundle its digital home products with EZ Pods. In addition, the two companies will explore opportunities for promotional campaigns as well as cross-marketing.
EZ Pod is the proprietary product that is designed and developed by Shanda. It includes EZ Center software and a remote control that together upgrade a standard PC platform to an interactive entertainment platform, offering a diversified portfolio of internet content that includes literature, music, movies, radio, finance, e-commerce, travel, news and education programs.
''As the pioneer of innovative technologies for more than 65 years, HP is dedicated to the development and production of a complete information technology infrastructure solution specifically tailored for digital entertainment,'' commented Cheng-Yaw Sun, President of China HP. ''We look forward to working with Shanda in bringing a more enjoyable digital entertainment experience to HP users, while also promoting the digital living concept across China.''
"Shanda has built a comprehensive interactive entertainment solution suitable for Chinese home users and established broad scope collaborative partnerships with content providers and strategic partners," commented Tianqiao Chen, CEO of Shanda. "We believe the cooperation with world-leading information technology company, Hewlett-Packard, signifies another important milestone in the continued execution of our home strategy." |
