Caspar Weinberger's World Business Review Featuring Eat At Joe's, Ltd. to Air
Nationally On June 26, 1999 At 1:00 PM
Business Editors/Food Writers
TORONTO--(BUSINESS WIRE)--June 23, 1999--EAT AT JOE'S, LTD. (OTC
BB: JOES), a diversified food service company that owns the Eat at
Joe's chain of 1950s-style diners in the Northeastern U.S. and holds
an exclusive license to develop and manage Koo Koo Roo restaurants in
Canada, is proud to announce the appearance of its President and Chief
Operating Officer, Gino Naldini, on World Business Review, Saturday,
June 26th at 1:00 p.m., EST on CNBC, as paid programming.
The weekly television series focusing on emerging concepts in
business and technology is hosted by Caspar Weinberger, Chairman of
Forbes magazine and Secretary of Defense during the Reagan
administration. The program will reach a potential audience of 70
million TV households in 50 major US markets and more than 100 million
people worldwide. The topic of the panel discussion is Branded
Restaurant Concepts.
"We chose to feature Eat at Joe's on World Business Review
because of its demonstrated innovativeness in combining the nostalgia
of theme restaurants and the value of fast food dining," says Adam
Dubner, the show's Executive Vice President of Programming.
Eat at Joe's is a 1950's-style restaurant chain that seeks to
meet the growing need among the working class or the residential
populous for good tasting, home-cooked meals, served three times a day
at affordable prices and with first-rate service.
Eat at Joe's targets locals, rather than tourists, and the food
quality, extended hours, prices and friendly service capture the fast
food value that patrons have come to enjoy and expect.
Naldini said on the program that patrons are looking for much
more than an average meal and a place in which to eat it, and Eat at
Joe's satisfies that need. "We offer a quality product in a fun
environment. We offer great value. We offer what we call the 'wow
factor' of our food presentation with what I call an 'intensive caring
service'," said Naldini.
World Business Review, with host, Caspar Weinberger, takes the
viewer behind the scenes to examine the leading-edge technologies and
innovative business solutions shaping our future. Taped in Washington,
D.C., World Business Review currently airs on PBS The Business Channel
and in prime business time slots in numerous public television markets
including San Francisco, New York, Denver and Miami. The weekly series
can also be viewed on United Airlines, TWA or from any desktop
computer via AENTV.
Eat at Joe's serves home-cooked American meals at eight
diner-style restaurants in southern New Jersey, Pennsylvania and
Baltimore, Maryland. Two additional restaurants are under
construction, others in planning stages, and the company has signed a
letter of intent to acquire a 16-unit regional restaurant chain.
Except for historical matter contained herein, the matters
discussed in this press release are forward-looking statements and are
made pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. These forward-looking statements
reflect assumptions and involve risks and uncertainties which may
affect Eat at Joe's, Ltd.'s business and prospects and cause actual
results to differ materially from these forward-looking statements.
Visit the Eat at Joe's Website at: eatatjoesltd.com
--30--jp/ny* sw/ny
CONTACT: Porter, LeVay & Rose, Inc., New York
Charles Southworth, Account Executive, 212/564-4700
or
Eat at Joe's, Ltd., Scarsdale, N.Y.
Amanda E. Johnson, Investor Relations, 914/725-2700
KEYWORD: INTERNATIONAL CANADA
INDUSTRY KEYWORD: FOODS/BEVERAGES RESTAURANTS TELECOMMUNICATIONS
COMED ENTERTAINMENT
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