BrowseSafe.com Appoints Rex E. Easley as Chief Operating Officer
INDIANAPOLIS, Apr 3, 2000 (BUSINESS WIRE) -- BrowseSafe.com, Inc. (OTCBB:PGPG -
news), a world leader in Internet content review that has developed
PlanetGood(R), a software utility that offers parents worry free browsing for
their children of all ages, is pleased to announce the key addition of Rex E.
Easley as Chief Operating Officer. Mr. Easley's strong history of success is
seen as a significant advance in the Company's growth and development.
"Mr. Easley's business acumen is a tremendous addition for BrowseSafe.com,"
stated BrowseSafe.com President and CEO Mark Smith. "Rex has been involved in
the areas of technology management, operations management, strategic planning,
marketing, database marketing, business systems and process design, sales and
customer service for the past 20 years," added Smith.
Mr. Easley's knowledge and experience is well-proven in the areas of managing
technology-driven operations, developing corporate strategy, market research and
segmentation, finance, pricing analysis, and new product development and
roll-out. His previous work experience includes international consulting firms
Cambridge Technology Partners and Andersen Consulting. He also gained industry
experience while with the J.P. Morgan Bank and a number of years with the
largest provider of automotive computer software and services.
"I am extremely excited about the immense potential of BrowseSafe.com. After
studying this market space, which includes a few other publicly traded companies
such as CyberPatrol (NYSE:MAT) NetNanny (OTCBB:NNSWF), WebSence (NASDAQ:WBSN),
N2H2 (NASDAQ:NTWO), and SurfWatch (NASDAQ:SPYG), I strongly believe in the
superiority and uniqueness of the BrowseSafe (OTCBB:PGPG) product, the strong
management and the direction of the Company," stated Rex Easley.
Just prior to joining BrowseSafe.com, Mr. Easley was a client partner with
Cambridge Management Consulting, a division of Cambridge Technology Partners
(NASDAQ:CATP-news). While at Cambridge Management Consulting, Mr. Easley
developed a complete customer-driven enterprise plan for a large utility client
using the Cambridge Customer Loyalty Model. His most recent project included
overseeing the development of a business plan to support a new global Internet
Initiative for the World Bank, in a joint effort with Microsoft
(NASDAQ:MSFT-news) and IBM Consulting (NYSE: IBM-news).
Additionally, Mr. Easley brings valuable insight with experience as director of
operations at The Reynolds and Reynolds Company. At The Reynolds and Reynolds
Company, he delivered immediate results to meet the demands of 80% annual
business growth in a newly acquired database marketing business. His role
enabled overall production volume and revenue to increase by 300% with only 10%
more staff.
While at J.P. Morgan & Company, Mr. Easley applied advanced data structuring and
database management concepts directly to the development and implementation of a
major financial business system. This resulted in a relational database
repository of customer financial transactions, allowing for the first time in
the industry, daily reporting of global account profitability and worldwide
financial positions for this global finance leader.
As a senior consultant at Andersen Consulting, Mr. Easley developed and
implemented a cost methodology for a national telephone and communications
company to provide product specific cost data vital for deregulated pricing
decisions. He also performed a complete redesign for all transaction processing
functions for a large Midwestern national bank which resulted in detailed
recommendations ranging from improved cash management practices to newly
implemented account profitability analysis.
Additionally, Mr. Easley serves as a founding member of the national Web Enabled
Business Solutions (WEBS) practice community of Cambridge Management Consulting.
He was also a member of the global Customer Loyalty Management service line
advisory group.
About BrowseSafe.com
BrowseSafe.com (www.browsesafe.com) is an Internet content review company that
offers parents worry free browsing for their children of all ages through its
PlanetGood product line. BrowseSafe physically reviews and categorizes each and
every website, empowering parents with the ability to determine the type of
appropriate web content that is viewable and to control access through
PlanetGood's various levels of browsing. Those levels include: PlanetWow for
kids, PlanetCool for teens and PlanetHome for adults.
BrowseSafe.com has also formed partnerships with Microsoft and Netscape, which
was previously acquired by America Online (NYSE:AOL-news), to distribute a
customized version of Internet Explorer and Netscape Navigator with PlanetGood. |
