Interactive Marketing Technology Inc. Returns to QVC Shopping Network With Bob Vila
HOLLYWOOD, Calif.--(BUSINESS WIRE)--March 1, 2000--Interactive Marketing Technology Inc. ("IMT")(OTCBB:IAMK) today announced that Bob Vila, spokesperson for the company's plumbing product, "The Plumbers Secret," will appear live on QVC throughout the day on April 18, 2000, to sell the product.
"The Plumbers Secret" is a drain-opening product that unclogs drains instantly through the use of an aerosol delivery system that propels standing water through any clog.
On Jan. 23, 2000, "The Plumbers Secret" sold out on QVC in 7 1/2 minutes, prompting the return of the product with the addition of on-air guest, Vila. IMT expects sales to exceed $1 million during the upcoming QVC segment.
Sandy Lang, president and chief executive officer of IMT, stated, "Our company believes that 'The Plumbers Secret' will become a staple consumer product that will be found on retail store shelves for many years to come."
The company further stated that sales of "The Plumbers Secret," by itself, have exceeded $4.5 million since August 1999, and is beginning to be ordered by major retailers across the country. Kmart (NYSE:KM) has recently purchased nearly $1 million worth of "The Plumbers Secret" product and IMT expects reorders to follow shortly.
IMT has been breaking nationally with additional, exclusive products that include "The Putterball," a putting practice device, fashioned with a steel golfball-like attachment in place of the normal putter blade. There is no tolerance for error, resulting in a player learning his or her most productive technique through repetitive use.
The national television spots feature endorsements by baseball Hall of Famer and scratch golfer, Johnny Bench, as well as Fred Gibson, winner of the Senior PGA Tour Vantage Championship. Gibson credits "The Putterball" for his improved putting and scores of 62-64-64 to win his first Senior PGA event.
IAMK is a value-added direct response marketing company that specializes in generating high levels of awareness for unique, proprietary consumer products directed to home and family. The company initiates brand-imaging to establish consumer recognition in the marketplace and contracts with well-known personalities to endorse the product.
The company is currently rolling out a family of exclusive products in the areas of healthcare, fitness, entertainment, golf, fishing and hardware, that will begin national media and print campaigns immediately. |
