Prodigy Launches Multi-Year Sponsorship With move.com
biz.yahoo.com
Sponsorship Enhances Prodigy's New Content Channel Strategy
WHITE PLAINS, N.Y.--(BUSINESS WIRE)--July 24, 2000--Prodigy Communications Corporation (Nasdaq:PRGY - news), the nation's largest high-speed DSL Internet service provider, today announced one of the first deals demonstrating its new channel strategy to expand its content offerings, and function more as a destination site.
Prodigy has entered into an advertising agreement with move.com, Cendant Corporation's (NYSE:CD - news) relocation, real estate and home related services portal. According to the terms of the agreement, move.com will be the major real estate partner for Prodigy's recently unveiled Money Channel.
``This association is a core element of the company's strategic plan to enhance content features and increase advertising revenue,'' remarked Susan Sachatello, Vice President and General Manager of Prodigy Internet. ``The creation of specialized programming channels demonstrates Prodigy's renewed commitment to enrich member's online experiences with superior content and valuable resources and services. Integrated advertising sponsorships like this one with move.com further exemplify our commitment to providing a wealth of products and resources.''
As the major real estate provider for Prodigy's Money Channel, move.com will provide subscribers access to its real estate programming, content, information, tools and features all backed by the move.com network, including CENTURY21®, ERA®, Coldwell Banker®, Rent Net, Housenet and Cendant Mortage.
``Customized advertising programs, such as our exciting partnership with move.com demonstrate the innovative opportunities that Prodigy offers marketers who are looking to leverage the Internet to connect with their target market and amplify their message,'' added Sachatello. ``In addition, Phase2Media, Prodigy's exclusive advertising sales representative, negotiated this sponsorship with move.com.''
About Move.com
Move.com is Cendant Corporation's (NYSE:CD - news) relocation, real estate and home-related services portal. It integrates and enhances the offline and online efforts of Cendant's CENTURY 21®, COLDWELL BANKER® and ERA® residential real estate brands; its Web sites including Rent Net, HouseNet, Senior Housing Net, CorporateHousing.Net, and SelfStorage.Net; and its other real estate business units including Cendant Mobility, Cendant Mortgage, National Home Connections, and Welcome Wagon. Move.com draws upon the capabilities and existing infrastructure of Cendant's lines of business and other selected partners to assist customers with virtually everything they need before, during and after their move. Built upon the success of Rent Net's online apartment guide business model, move.com has distribution agreements with Internet market leaders, including Alta Vista, About.com, Yahoo, AOL, Excite, and Ask Jeeves. Move.com is headquartered in San Francisco, Calif.
About Prodigy Communications Corporation (www.prodigy.com):
Prodigy Communications Corporation (Nasdaq:PRGY - news), one of country's largest Internet service providers, delivers fast and reliable Internet access and user-friendly Internet-based products, services and information resources to help its members untap the potential of the Internet to improve their lives. Prodigy utilizes a nationwide network covering more than 850 cities in all 50 states allowing more than 90% of the United States population to access the Prodigy Internet® service with a local telephone call. Prodigy tailors its services and technology to three fast-growing Internet markets: consumers, small business owners and the U.S. Hispanic population. Prodigy Internet® features best-of-breed content, Prodigy Instant Messaging, Prodigy Chat, and Prodigy Online Communities combined with the accessibility and freedom of direct access to the World Wide Web for all users. Prodigy Biz Corporation, a division of Prodigy, offers a powerful suite of specially designed Internet products and services for small business owners. Prodigy® en espanol, is the nation's first-ever, fully bilingual Spanish/English-language Internet service created especially for the U.S. Spanish-speaking population.
This press release contains forward-looking statements that involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated by such forward-looking statements are the expected benefits from the agreement with move.com or its early termination, intense competition in the Company's industry, subscriber turnover, disruption in the Company's network services or in other services provided by third parties, the challenges of integrating the Internet businesses of Prodigy and SBC Communications Inc., as well as the risk factors detailed from time to time in the Company's periodic reports and registration statements filed with the Securities and Exchange Commission, Prodigy's business and operations are operated by a limited partnership, called Prodigy Communications Limited Partnership, of which Prodigy is the general partner and owns an approximate 57% interest and SBC Communications owns an approximate 43% interest. |
