Standard Life Uses Autonomy to Transform Its Online Presence
Autonomy's End-to-End Web Content Management Platform Implemented at Standard
Life
CAMBRIDGE, England and SAN FRANCISCO, Aug. 3, 2011 /PRNewswire via COMTEX/ --
Autonomy Corporation plc , a global leader in infrastructure software for the
enterprise, today announced that leading long term savings and investments
company, Standard Life, is using Autonomy's Web Content Management (WCM) platform
to manage its customer-facing internet site, standardlife.co.uk, its
financial adviser extranet site, adviserzone.com, and its corporate
intranet network.
Standard Life chose Autonomy's award-winning solution, powered by the Intelligent
Data Operating Layer (IDOL), due to its unique ability to provide a simple,
intuitive way to create, optimize and deliver content across multiple websites,
all through one user-friendly interface. Autonomy's WCM technology has been
instrumental in allowing Standard Life to easily and cost effectively create,
deliver and optimize large volumes of content on its websites.
Standard Life is a leading provider of long term savings and investments to
around six million customers worldwide. The Standard Life group includes savings
and investments businesses, which operate across its UK, Canadian and European
markets; corporate pensions and benefits businesses in the UK and Canada;
Standard Life Investments, a global investment manager, which manages assets of
over 157 billion pounds Sterling globally; and its Chinese and Indian Joint
Venture businesses.
Standard Life's WCM platform combines the powerful features of two Autonomy
award-winning products: Autonomy TeamSite, the market-leading solution for
authoring content, site design and layout, content targeting, workflow and
approvals; and Autonomy LiveSite, which enables the creation of dynamic,
interactive and targeted sites for any purpose, such as a landing page or
promotional microsite.
Autonomy's WCM solution delivers Standard Life the benefits of:
Optimizing website visitors' experience to increase conversions and sales
revenues by enabling the easy delivery of highly-targeted and engaging web
content.
Enabling consistent and timely re-branding by offering Standard Life a single,
scalable repository for managing all web assets.
Promoting operational efficiency through an intuitive and customizable user
interface that allows Standard Life marketers to create and manage web content
and initiatives without reliance on IT.
"Key changes in legislation, regulation and the way customers interact with
financial services brands are changing the future landscape of our industry,"
said Kevin O'Shaughnessy, Group Digital Director at Standard Life. "This creates
opportunities for firms that can be nimble and innovative to use technology to
exploit new market opportunities. It also presents challenges as firms must be
able to cope with changing their systems to meet new demands. The relationship we
have with Autonomy has meant we're ready for these changes, which puts us in a
very strong position to capitalize on future opportunities."
"Autonomy is delighted to have been chosen as Standard Life's trusted partner for
transforming its online presence," said James Murray, vice president of Autonomy
Promote Solutions EMEA. "We are thrilled to contribute to Standard Life's
industry-leading digital strategy by providing meaning-based Web Content
Management and marketing optimization tools to deliver a compelling and relevant
experience to its website visitors."
Please visit autonomy.com to find out more. |
