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Strategies & Market Trends : Short Selling, Dark Side, Bubble Busting Laboratory
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From: sammy™ -_-5/20/2006 3:33:57 PM
   of 361
 
It’s never the short sellers, it's always the company.

Short sellers also provide a 2nd set of eyes looking from a completely different perspective. When a short seller called, I would always talk to them. It’s possible they know something you don’t. Maybe there is a problem with your product or service that they have heard from one of your customers that hasn’t filtered to you. The short sellers give you a heads up about that problem and the chance to go fix it. In essence, they are giving you a challenge and saying, “if you can correct what we think is wrong, or explain to your shareholders that we are wrong on a certain subject (doesnt matter if its real or made up), we are going to have to buy shares of your stock to cover our shorts”. How in the world can that be a bad thing? If they are wrong, you tell them why. If they make something up, you tell the truth. That simple. Then they buy your stock to cover.

So if you own a stock, and the company or other shareholders are blaming the share price on shortsellers, run away. Quickly. You are in the wrong stock. If you are short that stock, keep on digging. There is probably a lot of shit buried in the company books waiting to be discovered if you haven’t already.

Short Selling is an important part of the market. If you manage your own stock portfolio, not understanding how it works is the equivalent of playing basketball and having one hand tied behind your back. You are going to be at a huge disadvantage.
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