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Technology Stocks : C-Cube
CUBE 35.40-1.8%Jan 2 9:30 AM EST

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To: DiViT who wrote (31373)3/24/1998 4:36:00 PM
From: CPAMarty   of 50808
 
from yahoo; comments please

System-On-Chip set-top boxxlee00
Mar 24 1998
3:45PM EST
TI, SGS-Thomson, IBM, and LSI are all working on the
"System-On-Chip" single chip set-top box solutions.

Some working samples are already out in set-top box
manufacturers' hands. It will be a big dog-fights.

It looks like C-Cube has given up the Satellite set-top markets
since Div/Comm scares away all US box makers. How it can
get into Cable set-top markets so easily ? (Satellite and Cable
box makers are the same gangs !!)

C-Cube has lost the leadership in ATSC HDTV encoder
development and manufacture battles. Currently, one ATSC
HDTV encoder may sale for $500,000 per unit. C-Cube is at
least one year behind its competiters. When C-Cube catch up,
the gross magine may be only 15%, after price reduction
dog fighting.

C-Cube put all the eggs in DVD markets. After this Christmas
season, we will see whether DVD is not another DVI or VCD
sad stores. DVD video/audio decoder chips are becoming
commonaty (just like DRAM and PLDs). C-Cube may just not
be able to make any money on it.

C-Cube may win something in Recodeable DVD markets.
However, IBM does also have single chip MPEG-2 encoder.
We hope C-Cube can do much better marketing promotion
jobs to make comsumer box makers like the E4 encoder chip.

It may be two years away.
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