>One only writes put when he thinks the bottom had been reached.
Well, not really.
One should write puts (or calls) when the volatility implied by the option premium exceeds the projected future volatility of the underlying stock, i.e. when the options are "expensive," which simply means the options price implies a greater move in the stock than is *probably* indicated. Probably is a word an a half, though, since no one really knows how stock prices are distributed. Many popular option models assume a lognormal distribution of stock price changes, i.e. ln( Pr_t+1/ Pr_t ), but this is just a convenient assumption which is known to be incomplete and imprecise. The distribution of stock prices, unfortunately, lacks "stationarity," meaning that no known probability distribution can decribe stock price changes with any consistency.
Obviously, not everyone need bother with all the mathematical mumbo-jumbo to trade options, but it really does help to use even the simplest of models, e.g. Black/Scholes, to get a sense of what volatility the option price is implying, compare it to actual volatility and decide "cheap" (buy 'em) or "expensive" (sell 'em). I do admit that I use puts as a proxy for short sales, usually because my broker can never find shares of AOL to short (but that's another story....)
Phil |