Thursday October 22, 1:17 pm Eastern Time
Company Press Release
SOURCE: Integrated Marketing Professionals, Inc.
Integrated Marketing Professionals Reports Third Quarter
Results; Company Cites Negative Impact of Hurricane Georges On Third
Quarter Results
FORT LAUDERDALE, Fla., Oct. 22 /PRNewswire/ -- Integrated Marketing Professionals, Inc. (OTC Bulletin Board:
POKR - news), today reported a net operating loss of $93,706, or $.005 per share, for the third quarter ended September
30, 1998, compared to net operating income of $80,430 or $.007 per share, for the third quarter of 1997. Revenues for the
third quarter of 1998 totaled $4,184,156, compared to revenues of $4,129,006 during the same period in 1997.
The Company noted that Hurricane Georges, which effectively shut down the entire Biloxi/Gulfport gaming industry
beginning on September 25, 1998, caused a significant loss of revenue from casino vacations during an approximate 10 day
period. ''Unfortunately, our Mississippi Gulf Coast operations, along with all area hotels and casinos, was completely shut
down until October 1, 1998, with only partial operations from that date until October 5th,'' commented William G. Forhan,
Chief Executive Officer of Integrated Marketing Professionals. ''Overall, we estimate that the net cost to our Company in
September from the hurricane totaled $220,000, with a smaller amount also expected to impact our fourth quarter results. I
am pleased to note, however, that the area is back up on its feet and we are now seeing vacation traffic returning to normal
levels. In addition, though we did incur a loss in the third quarter due to the effects of the hurricane, our nine month results,
featuring a 39% increase in net income, continue to demonstrate the improvement to profitability achieved as a result of
various shifts in strategy over the past year.''
Integrated Marketing Professionals, Inc. is a diversified travel and leisure company that is the exclusive provider of
packaged casino vacations from five cities in Florida, three cities in Texas, Tulsa, Oklahoma and Atlanta, Georgia to the
Mississippi Gulf Coast, which include non-stop, round- trip jet service, destination airport transfers, ground handling, 2-3
night deluxe hotel accommodations, nightly buffet meals and access to 24-hour Las Vegas style gaming and entertainment.
Integrated Marketing Professionals is in the process of merging with Aviation Industries Corporation (OTC Bulletin Board:
AVIA - news), which is following an acquisition strategy aimed at building a diversified and vertically integrated travel
and leisure company. Aviation Industries recently completed the acquisitions of Cruising In Style, Inc., a Durham, North
Carolina-based travel agency with approximately $2 million in annual revenues; Norcross, Georgia-based Business Travel,
Inc., a corporate travel agency with annual sales of approximately $25 million; and Biloxi, Mississippi-based Magnolia
Tours and Transportation, a motor coach transportation company operating in the Mississippi Gulf Coast area. Aviation
Industries also holds an equity position in Newark, N.J.-based KIWI International Air Lines.
INTEGRATED MARKETING PROFESSIONALS, INC.
COMPARATIVE OPERATING HIGHLIGHTS
For the Three Months Ended
September 30, 1998 September 30, 1997
Revenues $4,184,156 $4,129,006
Net Operating Income $(93,706) $80,430
Net Operating Earnings
Per Share (Diluted) ($.005) $ .007
Weighted Average Shares
Outstanding (Diluted) 19,053,928 11,734,340
For the Nine Months Ended
September 30, 1998 September 30, 1997
Revenues $12,731,090 $14,484,485
Net Operating Income $615,423 $441,102
Net Operating Earnings Per
Share (Diluted) $ .03 $ .04
Weighted Average Shares
Outstanding (Diluted) 19,053,923 11,734,340
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