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Non-Tech : Symbol Technologies--A Supply Chain Play

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To: lkj who wrote (32)6/26/2001 1:30:06 AM
From: lkj   of 38
 
Symbol Announces New Value Line of Laser Bar Code Scanners At Retail Systems Show in Chicago

Feature-Laden Cobra LS 1900 Provides a Single ``Best Choice Scanner'' With Broad Connectivity and Flexibility

HOLTSVILLE, N.Y.--(BUSINESS WIRE)--June 25, 2001-- Symbol Technologies, Inc. (NYSE: SBL - news), today announced at the Retail Systems Show in Chicago the introduction of the Symbol Cobra LS 1900 Series laser bar code readers, featuring the broadest connectivity and most flexible range of interface options on the market. The Cobra LS 1900 is the first bar code reader in its class to decode the emerging Reduced Space Symbology (RSS) bar codes.

``The Cobra LS 1900 offers design elements and features previously found only in more expensive products,'' says Brian Viscount, Vice President of the Scanning Product Division at Symbol. ``For example, by adding RSS, the new bar code driven by the UCC/EAN standards organizations, customers are able to read extended product information, such as variable weights, prices and dates. Customers investing in new Cobra products today won't need to upgrade their hardware in six months to accommodate the emerging RSS codes.''

The Cobra LS 1900 Series will be available in triggered and triggerless configurations for optimized ``aim and scan'' or contact bar code reading, and will come with a host of features usually found in higher-end offerings, including Advanced Data Formatting (ADF), flash memory and RSS decode capabilities. The Cobra readers are compatible with Symbol's universal cables, which ensure connectivity to any host.

``The Cobra LS 1900 expands our already deep product offering to our business partners,'' said Stanley P. Jaworski, Jr., Vice President and General Manager, Symbol Worldwide Channels and Alliances. ``Indirect sales have been an increasing part of Symbol's overall revenue, and with products like the Cobra series, we increase the competitiveness of our product portfolio and ultimately increase our sales to second and third-tier retail customers.''

``We welcome the introduction of the Cobra line because it will give our customers a quality product from the leader in bar code data capture that competes aggressively in the price sensitive part of the marketplace, especially with niche and specialty retailers,'' says Buck Baker, Vice President of Merchandising from ScanSource. ``Cost and ease of implementation are two of the most important concerns of our customer base and the Cobra line addresses both important issues.''

The Cobra LS 1900 Series will showcase design enhancements such as a large, bright two-color LED and adjustable volume beeper for strong visual and audible feedback on decodes. Detailed attention to the handheld ergonomic includes a curved rubber nose for easy scan beam orientation - even when scanning on contact - as well as a lightweight balanced form maximized for operator comfort. The Cobra LS 1900 will come with a five-year warranty against defects, as well as a Lifetime warranty on the patented Mylar scan element.
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