WILTON, CT, Feb 01, 2007 (MARKET WIRE via COMTEX) -- Drinks Americas Holdings,
Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company"), an increasingly
prominent developer and marketer of premium alcoholic and non-alcoholic beverage
brands associated with icons, announced today that it has fully funded its
marketing, sales and promotional program for its product lines. The Company
stated that it has completed an institutional private placement of $8 million in
common stock through Midtown Partners & Co., LLC, with all details of the equity
financing being contained in yesterday's filing with the Securities and Exchange
Commission on Form 8K which is available on www.sec.gov.
J. Patrick Kenny, CEO of Drinks Americas, stated, "This new capital ensures that
Drinks Americas is equipped to execute our business plan on an accelerated basis
and support and grow each of our icon brands. This equity funding establishes a
strong net worth and, together with our credit facilities at BACC/Sovereign
Bank, positions the Company to anticipate and meet product demand, have
substantial marketing resources, and provide for our corporate working capital
needs. Whether it be the continued rapid growth of our Trump Super Premium Vodka
or the anticipated re-launch of our newly acquired Rheingold Beer, this capital
assures the unfettered growth of our products and our company."
The Company also announced that its Trump Super Premium Vodka, launched in
October 2005, is now available in 27 states and several international duty free
markets. Mr. Kenny described last week's successful launch of Trump Vodka in
southern and northern California by Kendall Jackson Winery, one of the Company's
distribution partners. The Company further stated that it anticipates expanding
its Trump Vodka to all 50 states over the next several months.
Mr. Kenny continued, "Drinks Americas has recently shipped over 25,000 cases of
its non-alcoholic beverages including Newman's Own Lightly Sparkling Fruit Juice
Drinks and Flavored Waters to selected markets in the Northeast and the West
Coast. The Company will expand this part of its portfolio to include fifteen
products, all rolling out during 2007 to all 50 states. We are particularly
excited about the prospect of rapid and deep market penetration through our
joint venture with Beyer Farms/Tuscan Dairy and the further distribution
relationships arising out of that joint venture."
The Company further described how its various portfolio products will now
accelerate their promotional marketing campaigns. For example, the Company's
Willie Nelson's Old Whiskey River Bourbon will be supported with campaigns in
Texas, Florida, Tennessee, and North Carolina. Damiana Liqueur, which is growing
at a very rapid sales rate, will continue to be marketed as a perfect topper to
a margarita, and the Company will actively support its award-winning Cohete Rum
and Aguila Tequila.
About Drinks Americas
Drinks Americas develops, owns, markets, and nationally distributes alcoholic
and non-alcoholic premium beverages that are often associated with renowned icon
celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald
Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and
Bourbon Cream. Drinks non-alcoholic brands include the distribution of Paul
Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.
Other products owned and distributed by Drinks Americas include award-winning
Damiana Liqueur and Aguila Tequila from Mexico, Cohete Rum Guarana from Panama,
and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and Cohete Rum
are Gold and Silver Medal award winners respectively from the International
Beverage Tasting Institute and the San Francisco International Wine and Spirits
Competition. For further information, please visit our website at
www.drinksamericas.com.
NOTE TO MEDIA: For Interviews, call Charles Davidson, Drinks Americas, (203)
762-7000, Ext. 18.
Safe Harbor
Except for the historical information contained herein, the matters set forth in
this press release, including the description of the company and its product
offerings, are forward-looking statements within the meaning of the "safe
harbor" provision of the Private Securities Litigation Reform Act of 1995. These
forward-looking statements are subject to risks and uncertainties that may cause
actual results to differ materially, including the historical volatility and low
trading volume of our stock, the risk and uncertainties inherent in the early
stages of growth companies, the company's need to raise substantial additional
capital to proceed with its business, risks associated with competitors, and
other risks detailed from time to time in the company's most recent filings with
the Securities and Exchange Commission. These forward-looking statements speak
only as of the date hereof. The company disclaims any intent or obligation to
update these forward-looking statements.
Investor Relations Contacts:
Stanley Altschuler / Ryan Daniels
Strategic Growth International
150 East 52nd Street, 22nd Fl.
New York, NY 10022
(212) 838-1444
Contact via marketwire.com
Public Relations Contact:
Michael Smith
Rubenstein Public Relations
1345 Avenue of the Americas
30th Floor
New York, NY 10105-0109
(212) 843-8328
Contact via marketwire.com
SOURCE: Drinks Americas Holdings, Ltd.
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