ALOY,
Alloy Online Announces Inclusion in the Russell 3000 Index
NEW YORK, Jul 2, 2001 (BUSINESS WIRE) -- Alloy Online, Inc. (Nasdaq: ALOY chart, msgs) (www.alloy.com), a leading
Generation Y-focused media company and direct marketer, today announced that it has been added to the Russell 3000 Index.
Matt Diamond, Chairman and Chief Executive Officer, commented, "We are pleased to be among the companies added to the
Russell 3000 index, and view this development as a significant milestone in the company's history. We believe that inclusion in this
important index will further increase Alloy's visibility within the investment community and highlights our success in creating
corporate value."
Membership in Russell's 21 U.S. equity indexes - widely used by investment managers as benchmarks for passive and active
investment strategies - is determined strictly by market capitalization rankings, rather than subjective opinion. The indexes are
rebalanced each year, according to total market capitalization as of the end of May. The 3,000 largest U.S. stocks comprise the
broad market Russell 3000 Index. The largest 1,000 of those make up the Russell 1000 Index, while the remaining 2,000 form the
widely used Russell 2000 Index of small-cap companies. The Russell 3000 stocks are selected from the New York Stock Exchange,
American Stock Exchange, and the NASDAQ.
About Alloy Online
Alloy Online, Inc. is a leading teen-focused media company and direct marketer providing community, content, commerce and
entertainment to Generation Y, one of the fastest growing segments of the U.S. population. Alloy's convergent media model - which
is centered around our Web site (www.alloy.com), and is complemented by the Alloy e-zine and catalog and the CCS Web site
(www.ccs.com) and catalog - has a total reach of more than 10 million individuals per month. Together, these components offer a
unique blend of services through which teens can interact, share information, explore compelling and relevant content and shop for
apparel, accessories, footwear, room furnishings and action sports equipment. For further information regarding Alloy, please visit
our Web site (www.alloy.com) and click on "Investor Info".
This announcement may contain forward-looking statements that involve risks and uncertainties, including statements regarding our
expectations and beliefs regarding our future results or performance that involve a number of substantial risks and uncertainties.
When used in this announcement, the words "anticipate", "believe", "estimate", "expect", "expectation" and "intend" and similar
expressions as they relate to us or our management are intended to identify such forward-looking statements. Our actual results
could differ materially from those projected in the forward-looking statements and reported results should not be considered an
indication of our future performance. Factors that might cause or contribute to such differences include, among others: our ability to
achieve full year pro forma profitability this fiscal year; our ability to increase revenues, generate high margin sponsorship and
multiple revenue streams, increase visitors to our and CCS' Web sites and build customer loyalty; our ability to manage all aspects
of our convergent business model; our ability to develop our sales and marketing teams; our ability to capitalize on our sales and
marketing efforts; our ability to develop commercial relationships with advertisers and the continued resilience in advertising spending
to reach the teen market; our ability to manage the risks and challenges associated with integrating newly acquired businesses; our
ability to identify and take advantage of strategic, synergistic acquisitions and other revenue opportunities; competition; seasonal
sales fluctuations and general economic conditions. For a discussion of these and other risk factors see the Risk Factors section of
our annual report on Form 10-K for the year ended January 31, 2001 which is on file with the Securities and Exchange Commission.
We do not intend to update any of the forward-looking statements after the date of this press release to conform these statements to
actual results or to changes in management's expectations, except as required by law.
Contact:
Alloy Online, New York
Sam Gradess
Chief Financial Officer
212/244-4307
or
PR21, New York
Investor Relations:
Glenn Wiener/Chris Fullam
212/299-8888
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