USA Technologies Expands MORE. ™ Loyalty and Rewards Program to Partners Nationwide
finance.yahoo.com
Premier consumer loyalty program incentivizes repeat business, opens new revenue streams to partners through one-to-one marketing at 333,000 ePort Connect locations
“One of the big benefits of implementing cashless payment technology is the visibility it offers into consumer behavior, and the opportunities that result to engage at the point-of-sale – or even before it, through smart phones and online,” said Maeve McKenna Duska, senior vice president of marketing at USA Technologies. “By extending MORE. to our national footprint, we are opening the door for thousands of additional companies, and the brands they sell, to engage with customers one-to-one, whether it be on college campuses, at airports or in a laundromat. It provides tremendous access for USAT’s partner companies to consumers every day, where people live, work and play, and gives them the opportunity to build greater brand loyalty, communicate product and service information and incentivize purchase behavior. For our customers, we believe it will result in repeat visits and importantly, increased sales and revenue.”
MORE. was originally designed to provide USAT customers the ability to offer custom rewards and discount offers for products purchased at their ePort-enabled locations for loyalty, repeat business and a greater understanding of their consumers' purchasing preferences. Customers would opt into the service and have the ability to set their own program criteria.
Now, through the nationwide expansion of the MORE. program, the benefits extend to consumer packaged goods companies, retailers and other consumer brands that will now have the ability to partner with USA Technologies to leverage its large footprint of acceptance points to promote their brand, build loyalty, incentivize purchasing, and generate new revenue streams through consumer product promotions, offers, advertising and discounts. |
