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Technology Stocks : Zenith - One and Only

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To: Robert Utne who wrote (3495)11/29/1997 12:14:00 AM
From: Robert Utne   of 6570
 
Introduction of HDTV...

Thousands of engineers and others have worked to bring HDTV to fruition. Soon, the fruits of their considerable labor are going to be realized with many Americans being able to view and listen to the finest delivered video and audio productions on this planet. The question arises: How will HDTV be first introduced to the American public?

First choice would have been the Winter Olympics to be held in Nagano, Japan, February 7-22, 1998. Sports is the key differentiator between HDTV (VSB 1080 interlaced) and any competing video standard and where better venue to showcase HDTV than the Olympics? Unfortunately, for a variety of reasons, next year's Winter Olympics will not be an HDTV intro happening.

Second choice is the very possible pay-per-view Heavyweight Championship fight between Holyfield and Lenox Lewis. If anyone connected is interested, I'd be happy to go down the road to Deerfield Beach and check it out with Don King.

Third choice is HBO's "From the Earth to the Moon" miniseries to be introduced next spring. This is the Tom Hanks/Sally Field/Ron Howard production which is setting back HBO a cool $60 million (by far, the most expensive HBO production, to date). HBO has about 35 million subscribers and is always looking out to be the hot "buzz" of the industry.

Getting a man to the moon appears a much easier goal to accomplish than bringing high-quality visual and audio productions to the American TV viewer. It's a natural tie in and could have as much consumer impact as the infamous Macintosh/Superbowl commercial of 1983.

HBO has ample HDTV content. DBS companies easily can upgrade to deliver HDTV to anyone in the US. The question is: How quickly is Zenith able to deliver a high volume of HDTV units?

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