Case Study 2: Conolog Corp.
The Company:
Conolog Corporation (NASDAQ: CNLG)
The Challenge:
In January 2000, Conolog was almost a half-year into a corporate turn-around. Although the Company was moving towards profitability and was closing on significant contracts, its stock was not experiencing any volume, and it was consistently closing at less than a dollar. Conolog President Robert Benou knew he stood on the verge of being delisted from the NASDAQ. He - and Conolog - needed help in generating volume in the stock, and breaking the price ceiling that had been established. They turned to NFC.
The Strategy:
Conolog and Benou were, on an almost daily basis, creating newsworthy opportunities that proved the Company was viable and worthy of investor interest. We decided to mount an aggressive press release campaign in tandem with a one-on-one phone campaign to our network of brokers - a full court press.
Implementation:
On February 1, 2000, we started our press release campaign with an announcement that Conolog had retained our services. We immediately issued a second release, and the press was on. Virtually every other day through the month of February, we issued a press release about Conolog - its new products, its new contracts, its quarterly results - every piece of good news we could find to talk about. Each release was followed by a targeted email and fax blast to existing shareholders, our broker network, and potential investors following Conolog's industry.
In conjunction with the release blitz, our telemarketing department followed up each and every release with a barrage of phone calls - to a highly targeted, and increasingly receptive audience.
The Results:
In the first week of our campaign, Conolog's share value rose 225%. Volume rose to over 15 million shares in one day, and share value skyrocketed to a record high of $7.50.The Company's standing on the NASDAQ was preserved.
In March, April and June, we sent Conolog on the road, both here in the United States and throughout Europe. The Company generated tremendous interest in the investment community, attracting the attention of a whole new crop of retail and institutional investors and resulting in significant financing opportunities.
Today, Conolog has broadened its product and services capabilities through a series of highly targeted, successful acquisitions. It continues to generate innovative products, lucrative contracts, synergistic partnerships and strong investor interest.
IR Services | Case Study 1 | Case Study 2 | Case Study 3 | Case Study 4
National Financial Network
300 Chestnut Street, Suite 200 Needham, MA 02492
800-870-0639 / 781-444-6100, fax- 781-444-6101 or email us
Copyright ©2000-2001 - National Financial Network
Best viewed with: Netscape, Microsoft IE, AOL
Disclaimer |
