America On-Line: will it survive ...? Message Board

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Technology Stocks : America On-Line: will it survive ...?

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To: tom pavlish who wrote (371)	10/17/1996 1:51:00 PM
From: Eric Jorgenson	of 13594

>>1)aol revenue stream 10% from other sources(1996) approx 100mil source 10k on edgar Something to consider: Revenues obtained from advertisements might be picking up. In a 45 day period recently, AOL booked $25 million in advertising contracts. The following are remarks made by Steve Case during a telephone call with the press on the afternoon of September 16, 1996. "There soon will be millions of Web sites; consumers will be confused and advertisers will be looking at an exceedingly fragmented market. And what's required is a service like AOL, to really step into that fray and aggregate content that's of interest to consumers and aggregate audiences needed by the content providers, to be successful. So that's why this is a key area of focus. We've had terrific success in the past few months, as we've revved up this area. Just in the past 45 days alone we've signed over $25 million in advertising contracts, the bulk of which will be booked into this fiscal-year period. We believe we're now selling more advertising than many of the well-known Web providers, such as companies like Yahoo! and Excite combined, are selling." Eric

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