DiviCom Establishes Four Offices in China;Delivering Resources to Address Rapidly Expanding
Digital TelevisionMarket
March 24, 1999 08:02 AM
BEIJING, China--(BUSINESS WIRE)--March 24, 1999--DiviCom, Inc., a wholly-owned C-Cube
Microsystems CUBE subsidiary and the leading provider of open solutions for digital television, today announced
the expansion of its Asia-Pacific presence with the opening its first sales offices in China. The four new offices are
located in Beijing, Chengdu, Shanghai and Shenzhen.
The new offices will target the growing needs of digital broadcasting market in the region. DiviCom will concentrate
its efforts in four main market segments including satellite, digital cable TV, contribution and distribution, and digital
terrestrial TV broadcast.
Establishment of the new offices is designed to increase the effectiveness of DiviCom's sales channels and
strengthen support services in China. DiviCom has appointed two new regional sales managers for China
responsible for working directly with customers, providing consultation and management on all projects. DiviCom's
direct presence will enable it to create and deliver flexible, integrated, end-to-end solutions for China's newest
digital service providers.
"Demand for top-quality digital video and data services are growing rapidly in China," said Richard Chau, DiviCom
Inc.'s Managing Director of Asia Pacific. "Our move to open local offices signals a commitment to our China
customers and puts us in an excellent position to deliver superior open solutions and technical follow through for
China's top service providers."
"DiviCom is responding to the tremendous interest generated by our open digital broadcasting solutions in China,"
said Tom Lookabaugh, president of DiviCom. "The opening of these offices will give our customers in China
increased access to our advanced technology, strong partnerships, and design and integration expertise that have
resulted in the successful deployment of almost 5000 digital systems around the world."
DiviCom has successfully installed digital TV systems on six continents and in over 36 countries for leading digital
video service providers including Bell Atlantic, Bell South Telecommunications, US West, DIRECTV U.S.,
EchoStar, GTE, MediaOne, NTL, Pax TV, Ondigital, DIRECTV Japan, Optus, and LIN Television Systems.
Currently, DiviCom is also working with a number of cable TV, broadcast and telecommunication customers in
China to design and build digital TV solutions that provide video, voice and data services to homes.
In 1995, C-Cube entered the China market by enabling the first high-volume digital video consumer electronics
product, the VideoCD player. Today, VideoCD represents the world's fastest growing consumer electronics
market, which is primarily in Mainland China. C-Cube has offices in Shenzhen, Chengdu, Beijing, Hong Kong, and
Shaghai. DiviCom has its Asia Pacific headquarters in Hong Kong. For more information about DiviCom or its
products please call the local DiviCom office or visit the web site at divi.com. The contact information
for the new DiviCom offices is as follows:
Beijing
Room 1101, Jade Palace Hotel, No. 76 Zhichun Road, Haidian District,
Beijing 100086. Tel: (86) 10 6263 8299, Fax: (86) 10 6263 8322
Chengdu
Room 601-602, Lido Plaza, Da Ke Jia Lane, Chengdu 610016.
Tel: (86) 28 675 5228, Fax: (86) 28 651-2863
Shanghai
Room 1715, No. 819 Nanjing W. Road, Shanghai 200040
Tel: (86) 21 6215 7630, Fax: (86) 6215 7629
Shenzhen
Unit A-F, 27th Floor, Int'l Trade Commercial Building, No. 3005,
Nanhu Road, Shenzhen 518014
Tel: (86) 755 519 5166, Fax: (86) 21 6215 7629
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