News for 'DKAM' - (Drinks Americas Announces Rapid National Expansion
of
Newman's Own Distribution)WILTON, CT, Feb 15, 2007 (MARKET WIRE via
COMTEX) -- Drinks Americas
Holdings,Ltd.(OTCBB: DKAM) ("Drinks Americas" or the "Company")
announced today that
thenationalexpansion of Newman's Lightly Sparkling Fruit Juice Drinks
is well
underway.Patrick Kenny, President and CEO of Drinks Americas, announced
today that
a
substantial number of new accounts have authorized and purchased
Newman's
Ownproducts.These new customers include Foodtown Supermarkets (60
stores in the
New York metropolitan area), Amish Markets, Fairway Markets, Marcus
DairyDistributors(in Connecticut and New York), Alaska Distributors (in
Washington
State and Alaska), Quality Food Centers (53 stores in the Pacific
Northwest),BristolFarms (17 stores in Southern California), Gleason's
(15 stores in
Southern California), Scolari's (27 stores in Nevada), Metropolitan
Markets (15storesin the Seattle area), Eckerd's Drug Stores, Key Food
Supermarkets (in the
New York metropolitan area), Grand Union Supermarkets (in the New
England
area),andFresh Grocers (7 stores in the Philadelphia area). The
foregoing adds to
thelonglist of distributors and retailers that comprise the Company's
current
customer base, including the joint venture with Beyer Farms/Tuscan
Dairy,ShopRiteSupermarkets, Shaw's Supermarkets, 7-Eleven, King Kullen
Supermarkets,
and numerous distributors nationally.Mr. Kenny also indicated a broad
acceptance Newman's Own beverages by
institutional food service accounts, with Newman's Drinks now being
sold
atColumbiaUniversity, Cornell University, Wagner College and Adelphi
University.
Drinks Americas' national expansion of its soft drinks follows last
year'ssuccessfultest marketing of its Newman's Lightly Sparkling Fruit
Juice Drinks
in the New York metropolitan area. Simultaneously with the national
roll-out,DrinksAmericas has expanded its product line of Newman's
Drinks to include six
fruit sodas and three fruit flavored, lightly sparkling waters. The
Newman'sdrinksare all natural and are certified kosher, and the sodas
are made with
real fruit juice and pure cane sugar.Mr. Kenny added, "We are
particularly thrilled with great out-of-the-box
volumeandconsumer acceptance of the new cherry flavored sparkling fruit
juice drink
which has shown early and surprising volume. We are also excited about
the
factthatNewman's Own volume is up 82% percent over last calendar year,
including
Shoprite Supermarkets in metropolitan New York which has experienced a
doubledigitgrowth rate."
About Drinks AmericasDrinks Americas develops, owns, markets, and
nationally distributes
alcoholicandnon-alcoholic premium beverages that are often associated
with renowned
iconcelebrities.Drinks' portfolio of premium alcoholic beverages
includes Donald
Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River
Bourbon andBourbonCream. Drinks non-alcoholic brands include the
distribution of Paul
Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored
Waters.Other products owned and distributed by Drinks Americas include
award-winningDamianaLiqueur and Aguila Tequila from Mexico, Cohete Rum
Guarana from Panama,
and Rheingold Beer. Damiana, Old Whiskey River, Aguila Tequila and
Cohete
RumareGold and Silver Medal award winners respectively from the
International
Beverage Tasting Institute and the San Francisco International Wine and
SpiritsCompetition.For further information, please visit our website at
www.drinksamericas.com.NOTE TO MEDIA: For Interviews, call Charles
Davidson, Drinks Americas,
(203)762-7000,Ext. 18.
Safe HarborExcept for the historical information contained herein, the
matters set
forth inthispress release, including the description of the company and
its product
offerings, are forward-looking statements within the meaning of the
"safeharbor"provision of the Private Securities Litigation Reform Act of
1995. These
forward-looking statements are subject to risks and uncertainties that
may
causeactualresults to differ materially, including the historical
volatility and low
trading volume of our stock, the risk and uncertainties inherent in the
earlystagesof growth companies, the company's need to raise substantial
additional
capital to proceed with its business, risks associated with
competitors,
andotherrisks detailed from time to time in the company's most recent
filings with
the Securities and Exchange Commission. These forward-looking
statements
speakonlyas of the date hereof. The company disclaims any intent or
obligation to
update these forward-looking statements.Investor Relations Contacts:
Stanley Altschuler / Ryan DanielsStrategic Growth International
150 East 52nd Street, 22nd Fl.New York, NY 10022
(212) 838-1444Contact via
marketwire.com
Public Relations Contact:Michael Smith
Rubenstein Public Relations1345 Avenue of the Americas
30th FloorNew York, NY 10105-0109
(212) 843-8328Contact via
marketwire.com
SOURCE: Drinks Americas Holdings, Ltd.Copyright 2007 Market Wire, All
rights reserved.
-0-SUBJECT CODE: Food and Beverage:Beverages
Retail:Supermarkets Food and
Beverage:Retailers
Food and Beverage:Packaging and ProcessingSource:
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