Martellaro talks about Apple's OS penetration
iOS has been a great success in the enterprise for several reasons. First, Apple got on the mobility bandwagon early and aggressively with iOS. The company understood the fundamental needs of those using a smartphone and, later, the iPad, on the go in the business world. It's paying off.
Secondly, Apple understood the severe requirement for great security in mobile devices. While that security aspect is often regarded casually by consumers who are inclined to go with other brands of smartphones, businesses have a much more hard-nosed, quantitative approach to securing corporate data in a mobile environment. Parochial fandom has been set aside.
When Tim Cook talks about the extreme penetration of iOS in the Fortune 500 companies during earnings reports, he isn't just fluffing the analysts. It's virtually Cook Code for the idea that iOS has been warmly embraced in the enterprise thanks to the robustness and elegance of its security architecture. For more details on that see Steve Gibson rave about iOS security in his "Security Now" series, episodes #446 to #448.
Finally, IOS has the numbers that the Mac never had. While Apple struggled in the enterprise with a few percent worldwide and traditionally less than 10 percent in the U.S. for years, iOS has done much better. Over 800 million iOS devices have been sold (including 200+ millon iPads, 500+ million iPhones). What that means is, regardless of the market share against Android in the consumer market, corporations are buying iPhones in groups of thousands for their employees in recognition of both their excellence in mobility and the leverage to be gained by in-house written iOS apps with, as mentioned above, excellent corporate security.
John Martellaro at The Mac Observer: How Apple’s iOS Became the Darling OS for Mobile Enterprise
Yes, OS penetration is a big part of the "Apple 3.0" concept. |
