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Technology Stocks : America On-Line: will it survive ...?

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To: steve lipson who wrote (4283)8/6/1997 10:51:00 PM
From: Thomas C. Donald   of 13594
 
Washington Business Journal, Wednesday, August 06, 1997 at 17:02

AOL scraps marketing plan

America Online scrapped plans to release the telephone numbers of its 8.5 million subscribers to its business partners for telemarketing purposes.

The Dulles-based company faced stern opposition to the idea. AOL was swamped with calls and e-mail messages from angry subscribers. The New York state attorney general's office also notified AOL of its concerns. In addition, a consumer affairs adviser to President Clinton sent a letter of concern to the company.

The nation's largest online service didn't rule out having its own employees call subscribers to sell products and services on behalf of business partners, including CUC International and Tel-Save Holdings. But AOL officials said most of their marketing will be done online.

The furor over the telemarketing plan is the latest black eye for AOL, which in the last year has received heavy criticism for the way it handled its switch of pricing plans and for the congestion on its network.
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