Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Ken Pomaranski who wrote (42850)	1/8/1998 7:56:00 PM
From: Dale Stempson	Read Replies (1) of 58324

One last comment on the Sony price point issue... I ran across an article (12/8 TechWeb) for the Caleb UHD drive in which they state: "Just weeks after Sony Electronics Inc. announced that its HiFD drive will be designed to lead the market in both capacity and performance, Caleb said it intends to undercut its competitors by selling its UHD drive for about $55 in OEM volumes. For Caleb, analysts said, the issue is whether it will be able to maintain its price advantage over established suppliers such as Iomega Corp., which is producing 1 million Zip drives per month. Iomega may be selling the Zip at an OEM price of between $60 and $70 by the time of the UHD's introduction, said Jason Golz, an analyst at Peripheral Research Corp., Santa Barbara, Calif." It would appear that at least Caleb has the opinion that the HiFD will cost more than $55 (hardly competitive with existing floppy drives). Regards - Dale

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