MessageMedia's Permission Advocate Publishes White Paper in the Fight Against Spam
Information On Implementing a Successful Permission-Based E-Mail Marketing Campaign
BOULDER, Colo.--(BUSINESS WIRE)--Dec. 3, 1999--MessageMedia Inc., the leading provider of e-mail based customer relationship management and direct marketing services, announced today the completion of a white paper titled ''Sometimes the Messenger Should be Shot: Building a Spam-Free E-mail Marketing Program,'' by Derek Scruggs, Permission Advocate for MessageMedia.
Designed to be a resource for marketers, the white paper explores all aspects of e-mail marketing such as:
-- Spam - how to prevent it, the anti-spam movement and legislation
-- the definition of opt-in
-- responsible list management, and examples of successful and unsuccessful e-mail marketing practices.
''Spam is a serious problem, it is the 'dark side' of our industry that could make or break this new marketing medium,'' said Scruggs. ''As an e-mail marketing company, it is our responsibility to help marketers practice proper e-mail etiquette. To prevent companies from being listed on the RBL (Real-time Blackhole List) #reply-11915772, we hope this white paper reaches marketers who are currently spamming or marketers preparing to launch their first campaign.''
''Spam is an e-mail curse that inhibits marketers from establishing a true one-to-one dialogue with customers,'' said Bob Dorf, president of Peppers and Rogers Group, the Stamford, Conn.-based strategic consulting firm. ''It is vital that marketers learn how to do it right. Kudos to MessageMedia and Derek Scruggs for championing the practice of permission-based marketing.''
The white paper is currently available to marketers through the MessageMedia web site, messagemedia.com |
