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Technology Stocks : HOLL
HOLL 0.150-6.3%Sep 25 5:00 PM EST
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To: Sojourner Smith who wrote (42)1/5/1999 7:00:00 PM
From: Pluvia   of 126
 
Here are some of the details on the "barter" revenue BIGE includes in its total revenue numbers (Q3 10Q).

Obviously BIGE gets no money for this barter, so it could easily confuse shareholders into thinking that revenues had increased due to merchandise sales - when in reality sales were down.

Including this IMO bogus "barter" revenue made BIGE sales look like they had increased.

Hmmm do we have a Master Chef in the house?

"Net revenues include imputed income from running ABC video clips on the in-store television monitors in exchange for advertising air time on local ABC affiliate television stations. This imputed income amounted to $382,650 for Q3-98 and $1,282,650 for Y3-98, as compared to $175,000 for both Q3-97 and Y3-97 as the barter arrangement with ABC commenced during Q3-97. The Company records the estimated fair value of the air time received from the ABC affiliates as the
value of the revenues earned by playing the ABC video clips in its retail units."

All Comments In My Opinion

Cheers Steve
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