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Non-Tech : E*Trade (NYSE:ET)
ET 16.59+0.6%Jan 2 9:30 AM EST
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To: Gil Gilbertson who wrote (4573)1/30/1999 11:42:00 AM
From: ecommerceman   of 13953
 
A huge built-in advantage that E*Trade has is the fact that its customers often become its shareholders (according to the Wall Street Journal), so as E*Trade's customer growth skyrockets, so will the interest in its growing customer base in EGRP stock. This is why a stock split is very important to E*Trade--it keeps the perception to unsophisticated investors that the stock is still "affordable," and is why the stock will likely split again in the near future with even modest growth in stock price.

My assumption is that these E*Trade customer/EGRP investors are more loyal to the company and the stock than they are to other stocks, and will provide it with a stronger base (less willing to sell, I mean) in the future as their numbers grow in size.

One reason, only one reason, why I'm staying long for many years.
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