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Technology Stocks : INTEL TRADER
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To: Chris who wrote (4635)11/14/1998 11:57:00 AM
From: AurumRabosa   of 11051
 
Andy Bryant, Intel's CFO, "The average selling price on Intel's chips has stayed relatively flat for the past five quarters but expenses for labor, product materials, and plant investment have gone up. As a result, gross margins have declined by nine percentage points."

Gross margins down 9% allegedly only due to rising costs and flat pricing. Why is pricing flat? Because INTC lost 8-9% market share in last year and will loose another 8-9% market share in the coming year and is getting their clock cleaned at the low cost CPU end with no viable means to compete there and serious competition at the top end. CPUs are rapidly becoming a commodity chip and INTC will never again command the growth potential of years past.
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