Any info about Iomega (IOM)? Message Board

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Non-Tech : Any info about Iomega (IOM)?

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To: Rocky Reid who wrote (47270)	2/9/1998 6:26:00 AM
From: Bill Ulrich	of 58324

Let me make sure I got this right: &#147It has topped out with its target consumers--tech-heads, computer junkies, and perverts.&#148 If I understand correctly, the entire strategic planning, done by this company's collective marketing, engineering, and administrative staffs, rests on the presumption that Zip is a mass-market consumable (hence committing zillions of dollars for Vogue magazine ads and Super Bowl commercials). But one single audio engineer in New York figured out that they've got it all wrong&#151it's really just a limited specialty item. That's incredible! I really do wish that audio guy was running this company&#151it would sure bring up the bottom line. -MrB

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