Bluefly.com Expands Strategic Marketing Alliance With MSN
NEW YORK--(BUSINESS WIRE)--Nov. 22, 1999--
Online Retailer to Receive Expanded Placement on MSN eShop
Bluefly, Inc. (NASDAQ SmallCap: BFLY), a leading internet
retailer of designer fashions and home furnishings at outlet store
prices (www.bluefly.com), announced today that it had expanded its
strategic alliance with MSN.com, a division of Microsoft Corp.
(Nasdaq: MSFT), and will receive additional placement on the MSN eShop
shopping service.
Bluefly.com will be positioned as a tenant in the Clothes &
Accessories department of eShop, as well as in the men's women's
children's, shoes, lingerie and outdoor gear sections of the Clothes &
Accessories department. Bluefly will also receive advertising
impressions throughout MSN.com, including WomenCentral.
"Locking up key space on premiere portals such as MSN.com has
played a major role in our growth strategy," said Jonathan Morris,
Executive Vice President of Bluefly.com. "Particularly now, as we are
adding more and more products and features to our Web Site in order to
improve our ability to turn browsers into buyers, capturing this type
of targeted traffic advances our goal of becoming a dominant player in
the online market for designer fashions and home furnishing at a
discount," added Morris.
"Since joining MSN.com in May, Bluefly has provided tremendous
service, selection and value to our shoppers," said Jim Kinsella,
general manager of MSN sales and marketing and president and CEO of
MSNBC.COM at Microsoft Corp. "We are incredibly pleased that Bluefly
has taken an expanded position on the newly redesigned MSN eShop, and
believe that this expanded relationship will be of great benefit to
both Bluefly and Microsoft, as well as our mutual customers," added
Kinsella.
Bluefly is a NASDAQ SmallCap public company headquartered in New
York City at the intersection of Fashion Avenue and the Information
Superhighway. Distinguishing itself with discounts of up to 75%,
products from over 200 designers and a 90 day money back guarantee,
Bluefly.com aims to be the world's first full service outlet store for
designer fashions. Its innovative MyCatalog feature is designed to
eliminate the "hit-or-miss" aspect of off-price shopping by allowing
shoppers to see only those products that are available for sale and
match their interests. The online merchant has established strategic
alliances with many of the most visited Web Sites and portals
including AOL, Excite, Go Network, Lycos, MSN, Netcenter, Tripod,
Women.com and Yahoo!. For more information, visit www.bluefly.com.
This press release may include statements that constitute
"forward-looking" statements, usually containing the words "believe",
"project", "expect", or similar expressions. These statements are made
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements inherently
involve risks and uncertainties that could cause actual results to
differ materially from the forward-looking statements. The risks and
uncertainties are detailed from time to time in reports filed by the
company with the Securities and Exchange Commission, including Forms
8-A, 8-K, 10-QSB, and 10-KSB. These risks and uncertainties include,
but are not limited to, the following: the competitive nature of the
business and the potential for competitors with greater resources to
enter such business; risk of litigation for sale of unauthentic or
damaged goods and litigation risks related to sales in foreign
countries; consumer acceptance of the Internet as a medium for
purchasing apparel; the Company's limited working capital and need for
additional financing; recent losses and anticipated future losses; the
startup nature of the Internet business; the capital intensive nature
of such business (taking into account the need for advertising to
promote such business); the dependence on third parties and certain
relationships for certain services; the successful hiring and
retaining of personnel; the dependence on continued growth of online
commerce; rapid technological change; year 2000 issues; online
commerce security risks; governmental regulation and legal
uncertainties; management of potential growth; and unexpected changes
in fashion trends. Other product and company names herein may be
trademarks of their respective owners.
CONTACT: Bluefly, New York
Margaret McCann, 212/944-8000 x 229
margaret@bluefly.com
Jonathan Freedman, Dir. I.R., 212/944-8000 x 247
jfreedman@bluefly.com
|
