Lessons:"How to" properly exploit Price DROPS, in stocks Message Board

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Strategies & Market Trends : Lessons:"How to" properly exploit Price DROPS, in stocks

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To: Jim Goodman who wrote (477)	3/16/1998 9:48:00 PM
From: Erv Mrotek	of 660

Jim, Sounds like you're about to do something very exciting. Any career change is scary, but that's part of the fun. Assuming that your career change involves education and guidance via newsletters, booklets, etc., I would suggest you charge more than the $25/year previously suggested. I talked to a person this weekend that does exactly what I am guessing you are thinking about doing. He charges $199/month for a daily fax or e-mail. Yikes! Sounds expensive. It is. BUT, if I look at it realistically, if I buy 1,000 shares of stock because of his recommendation and it rises 1/4 and I sell it, I'd make money. My discount broker charges $25. A round trip would be $50 plus the $199 monthly subscription fee = $249. A 1/4 rise on 1,000 = $250. If the advice is good, $199/month is peanuts. If the advice is bad, no one will subscribe for more than a month. Should you charge $199/month? That's your call. Assuming you still put out a newsletter twice a week instead of nightly, maybe $50/month. You could offer $25/month to the first 500 or 1,000 subscribers, then bump it once you have enough money to live on. I would suggest that you give seminars to get people excited about your newsletter. That's what the fellow I talked to did. It works. Very few people will fork over more than $5-10/month unless they've met you and gotten excited about your message. Good luck. You're a great guy with a lot of integrity. You deserve every success.

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