Here's a follow-up on one of Brady's links to Glassberg being on the Board of Directors for the Internet Advertising Bureau (IAB): iab.net
Its interesting to note that Rick Boyce of Wired Digital is a board member.
The IAB is, “the first global association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet.” iab.net
A look at one of IAB's news releases will give you an idea of the influence this organization has on the internet ad business.
iab.net
SAN FRANCISCO - June 17, 1998 - The Internet Advertising Bureau (IAB) and the Internet Local Advertising & Commerce Association (ILAC) today announced at IAB's annual meeting that effective July 1 the two associations will combine to better advance their common mission of maximizing the use and effectiveness of advertising on the Internet.
“This will boost IAB active membership to more than 300 companies when the combination is completed.”
"The ILAC Board is enthusiastic about combining with the ILAC into the IAB," said D'Arcangelo. "The interests of local advertising on the Internet will be served more aggressively and effectively in working through IAB's strong infrastructure of resources, industry leadership and international reach."
The IAB is already making significant progress in establishing industry standards and practices and measurement guidelines, and in market education and professional development,…
The goal of ILAC is to help accelerate the development of the technology, the standards and the practices that will make the Internet local advertising medium more valuable to advertisers and consumers.
The contact listed at the end of the news release is:
Stu Ginsburg
Bender, Goldman & Helper
(212) 371-0798
sginsburg@bghny.com
One of the same contacts as listed on the Group Omni-net.com January 19 PR announcing Glassberg's hire. The other contact for Bender, Goldman & Helper is Lee Helper.
So, who are these guys? It seems that BG&H is the public relations firm for IAB. Both of these people are members of the Association for Interactive Media (AIM). What does AIM do?
interactivehq.org
AIM is the non-profit trade association for business users of the Internet. Our members are companies that are committed to maximizing the value of the Net to businesses and consumers.
Both Helper and Ginsburg are active in committee work within AIM. One committee being the Corporate Communications Task Force (CCTF).
interactivehq.org
Copithorne & Bellows - Loring Barnes (Co-Chair)
Bender, Goldman & Helper - Lee Helper (Co-Chair)
CNN Interactive - Mark W. Bernstein
NBC - Beth Comstock
Bender, Goldman & Helper - Stu Ginsburg
The committee's function?
interactivehq.org
The Corporate Communications Task Force is the premier assembly of the top PR executives in the new media industry, cooperating on ways to optimize public perception among new media stakeholders, influencers and consumers.
and:
interactivehq.org
The Corporate Communications Task Force provides guidance and leadership on issues important to AIM and to new media-focused businesses.
The Task Force advises on the utilization of media to educate and reach: stakeholders, influencers and consumers, by informing the press, government, and consumers about developments in interactive media.
The Corporate Communications Task Force is a unique industry resource and link to industry leaders with universal expertise, and is recognized as the foremost think-tank on issues related to new media.
In addition to his membership on the CCTF Mr. Ginsburg is also an AIM member of the Media & Entertainment Content Council.
interactivehq.org
The Media & Entertainment Content Council is a forum created by and for senior executives at content companies to address the challenges facing the industry as interactivity is added to existing information and entertainment.
Now that Richy Greenberg has a “mandate to build online interactive marketing and ad rep firm from the ground up” it will be interesting to see if he brings Bender, Goldman & Helper on board as Group Omni-net.com's public relations firm.
The man, the connections, the mandate. Let's rock!
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